Performance Marketing Manager (All Channels) - B2B SaaS
A B2B SaaS product in cloud & AI cost optimization (FinOps). Our audience is companies with serious budgets. We're scaling globally and building a product that engineering and finance teams actually trust with their infrastructure.
What you'll be doing:
Launch and run Google Ads, Meta, and LinkedIn Ads campaigns for an enterprise B2B audience
Build semantics and negative keywords for a narrow niche
Set up clean conversion tracking: Google Analytics, Google Tag Manager, UTM tags, data into the CRM
Build measurement across the full funnel: click → inquiry → qualified lead → deal
Create media plans, forecast outcomes, own the budget
Make simple creatives yourself (static, basic editing, template tools + AI) or write clear briefs for a designer where a higher level is needed
Understand what makes a landing page convert: structure, offer, proof, trust signals (compliance, certifications, cases), CTA
What we expect
2+ years hands-on with Google Ads and Meta Ads
Required: experience with B2B and long sales cycles
Marketing understanding at the level of substance, not tools: why one line or creative converts and another doesn't; the ability to frame a product's value so it lands with a specific decision-maker
Confident with Google Analytics, GTM, and full-funnel analytics; understanding of attribution and its limits
Experience with limited search volume and expensive clicks — not mass traffic
Grasp of B2B unit economics: CAC, LTV, cost per qualified lead, impact on pipeline
English strong enough to write and judge ads for the US / EU market
Self-direction: a track record of running projects and owning the outcome
AI tools built into your workflow: gathering and cleaning semantics, generating and iterating ad variants, parsing exports, analyzing competitors' ads and landing pages
Nice to have
Experience in SaaS, DevTools, FinOps, cloud, or adjacent technical niches
Experience building your own AI agents or automations for marketing processes (reporting, competitor monitoring, generating variants for tests)
What we're NOT looking for
Honestly, so we don't waste your time:
Someone whose experience is purely mobile UA or iGaming optimized to ROAS within a week. The metrics here are different, and so is the feedback loop
Working with Umbrelly is about
Working a niche that makes you sharper. Expensive clicks and a demanding audience force real skill — you'll learn more in a quarter here than in a year of broad B2C traffic
AI-first by default. We encourage you to build AI into everything you do and cover the tools you need
Real ownership. Your hypotheses ship the same week. You see them hit pipeline. No three layers of approval between your idea and the result
Ambitious team that backs you. Your own dev and design team on hand, plus a real budget to test and scale, so you can move as fast as your ideas
Room to grow with the company. As we scale, you can grow into leading marketing, and plug into other products in the group