Performance Marketing Manager

Role overview:

The performance marketing manager will be responsible for planning, executing, optimizing, and scaling user acquisition campaigns focused on acquiring paying subscribers.

• Credit card subscriptions
• Apple Store billing
• Google Play billing

The ideal candidate should have strong hands-on experience in performance marketing for subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce businesses.

Key responsibilities:

1. Customer acquisition

• Develop and execute paid acquisition strategies to drive subscriber growth.
• Manage campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google Ads (UAC, Search, Display, YouTube)
  • TikTok Ads
  • DSPs and affiliate channels
• Optimize campaigns toward:
  • Paid subscriptions
  • ROAS
  • CAC
  • LTV
  • Retention quality

2. Subscription & billing optimization

• Drive acquisition focused on:
  • Credit card payments
  • Apple App Store billing
  • Google Play billing
• Work closely with product and technical teams to improve conversion funnels and payment success rates.
• Analyze subscription drop-offs and optimize onboarding and checkout flows.

3. Analytics & reporting

• Monitor and report on:
  • CAC
  • CPI
  • Conversion rates
  • ROAS
  • Subscription retention
  • Cohort performance
• Build dashboards and performance reports for management.
• Use attribution and analytics tools such as:
  • AppsFlyer
  • Firebase
  • Google Analytics
  • Adjust
  • Mixpanel (preferred)

4. Creative & growth optimization

• Lead A/B testing initiatives for creatives, landing pages, and app store assets.
• Coordinate with design and content teams to produce high-performing ad creatives.
• Continuously identify growth opportunities and scaling strategies.

5. Agency & partner management

• Manage media buying agencies and external partners where applicable.
• Ensure proper tracking implementation and campaign governance.

Requirements

• Bachelor’s degree in business administration, mass communication, or any other related field.
• 7+ years of experience in performance marketing or growth marketing.
• Strong experience managing mobile app acquisition campaigns.
• Proven experience acquiring paying customers for subscription-based services.
• Experience with:
  • Apple Store subscriptions
  • Google Play subscriptions
  • Credit card acquisition funnels
• Strong analytical and reporting skills.
• Hands-on experience with Meta and Google campaign optimization.
• Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly preferred.