Performance Marketing Manager

We are seeking a results-driven Performance Marketing Manager to lead paid acquisition campaigns and support organic growth initiatives. The ideal candidate has strong hands-on experience in performance marketing and a good working knowledge of SEO fundamentals.

Responsibilities:

• Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
• Manage budgets, track KPIs (CPA, ROAS, CAC, conversion rate), and drive lead/customer acquisition.
• Conduct A/B testing and optimise landing pages and campaign performance.
• Monitor and report on campaign results using GA4 GTM and other analytics tools.
• Support SEO efforts through keyword research, content optimisation, and coordination with content/development teams.
• Identify growth opportunities across paid and organic channels.

Requirements:

• 2-4 years of experience in Performance Marketing or Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Proficiency in GA4 Google Tag Manager, and campaign analytics.
• Good understanding of SEO fundamentals, keyword research, and on-page SEO.
• Analytical mindset with strong communication skills.

Preferred:

• Experience with SEO tools (Ahrefs, SEMrush, etc. ).
• Knowledge of CRO and marketing automation tools.