Performance Marketing Manager

GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for

over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023

to now empowering over 5 million users to take control of their credit health, we are one of India's

fastest-growing credit score & credit management apps. We are backed by leading VC funds in India,

consistently ranked among the top 10 finance apps in the country, and are currently on a 1x to 100x growth

journey. We're building a high-impact team that shares our vision of transforming how India understands

and manages credit—and this is only the beginning. Few resources and highlights that may be helpful for a

quick introduction to Goodscore:

● Overview of our recent Series A fundraise

● Podcast featuring our founder - Sanchit Bansal, sharing his vision for Goodscore

● High-ownership culture offering opportunities to build and scale from zero-to-one and one-to-many

● Technology driven product delivering real, measurable impact on users' financial lives

About the Role:

We're looking for a Performance Marketing Manager who can drive user acquisition and growth through

data-driven marketing campaigns across digital channels. This role sits at the intersection of growth,

analytics, and performance optimization and is critical to scaling user acquisition efficiently.

Key Responsibilities

● Plan, execute and optimize performance marketing campaigns across Meta, Google and other paid channels.

● Drive user acquisition, engagement and retention through data-backed strategies.

● Monitor and analyze campaign performance metrics such as CAC, ROAS, CTR and conversion rates.

● Continuously experiment with creatives, audience targeting, bidding strategies and landing pages to improve performance.

● Collaborate with design, product, and analytics teams to build high-performing campaigns.

● Identify new growth opportunities and channels for scaling acquisition.

● Prepare regular performance reports and share actionable insights with stakeholders.

Required Skills & Qualifications:

● 4-7 years of experience in performance marketing / growth marketing.

● Strong hands-on experience with Meta Ads and Google Ads platforms.

● Good understanding of marketing funnels, attribution and campaign optimization.

● Experience with analytics tools such as Google Analytics, Excel, dashboards and reporting tools.

● Strong analytical mindset with the ability to derive insights from campaign data.

● Ability to work in a fast-paced, high-ownership environment.

● Strong communication and stakeholder management skills.