Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)
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As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social, owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.
You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling, turning data into high-converting creative briefs.
You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling, turning data into high-converting creative briefs.
What you'll do
- Execute & Optimize: Manage full-funnel campaigns day to day on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets
- Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly
- Campaign Architecture: Build smart account structures on Meta
- Budget Management: Reallocate spend quickly based on data to scale winners and cut under performers
- Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting
- Reporting: Track CAC, AOV, LTV, and funnel metrics with our attribution model and Sales Channel data, and share insights with the team
- Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging
- 2-4 years of hands-on Meta/TikTok performance marketing experience in D2C e-commerce, with real budget ownership; Pinterest experience is a plus
- Comfortable managing 6-digit monthly budgets
- A creative eye for social-first video/content and native platform trends
- Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV
- Ownership mindset: you build solutions instead of waiting for instructions
- Curious about AI and automation in marketing
- E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG is a plus
- You are fluent in German and English; Dutch, Italian, French, or Spanish is a strong plus
- Modern office in Munich with an ambitious and fast-growing team
- Steep learning curve, freedom to shape our marketing
- Flat hierarchies, fast decisions
- Friendly team, open feedback culture
- Regular team events