Performance Marketing Manager (Paid Social)

Lead paid social performance marketing to drive measurable growth in leads, revenue, and ROAS through campaign planning, optimization, and analytics.

Job Duties and Responsibilities

• Increase ROAS through continuous ad optimization
• Grow qualified leads via paid social campaigns
• Reduce CPA by improving targeting and creatives
• Scale budgets while maintaining performance benchmarks
• Report insights and experiments driving quarter goals

Required Qualifications

• 3+ years paid social/performance marketing experience
• Proven results optimizing ROAS, CPA, CAC, CPL
• Experience with Meta Ads, Google/YouTube or TikTok Ads
• Hands-on experience with A/B testing and attribution
• Bachelor’s degree in marketing, business, or related field
• Meta Ads Manager
• Google Ads (search/display)
• TikTok Ads Manager
• Campaign analytics and attribution
• A/B testing and experimentation
• Google Analytics and/or BI dashboards
• Data-driven decision making
• Strategic thinking and prioritization
• Creative collaboration with designers
• Communication and stakeholder management