Performance Marketing Manager
You lead performance marketing initiatives across Pearl Abyss titles in the EMEA region. You own the performance marketing framework, support campaign planning through forecasting and budget recommendations, identify optimization opportunities, monitor performance indicators, maintain tracking frameworks, develop reporting, manage measurement and attribution tools, automate processes, and translate data insights into business recommendations. You collaborate with marketing teams, headquarters, external partners, and agencies to improve campaign performance and measurement.
Responsibilities
- Own the performance marketing framework across Pearl Abyss titles in the EMEA region
- Support campaign planning through forecasting, scenario modelling, and budget recommendations
- Identify opportunities to improve marketing effectiveness through continuous testing and optimization
- Monitor key performance indicators and identify risks and opportunities throughout the product lifecycle
- Develop and maintain tracking frameworks to ensure reliable campaign measurement and data integrity
- Develop reporting that provides meaningful insights for regional leadership and headquarters
- Manage marketing measurement tools and attribution platforms including Google Analytics 4 and Google Tag Manager
- Improve marketing processes through automation, reporting enhancements, and data quality improvements
- Partner with Product Marketing, Social Media Marketing, Creative Services, and headquarters to improve campaign performance
- Work with external partners and agencies to ensure marketing activities are accurately measured and optimized
Requirements
- 3+ years of experience in performance marketing, marketing analytics, or user acquisition
- Strong understanding of marketing attribution, campaign measurement, and performance analysis
- Advanced Excel or Google Sheets skills with experience building forecasts, reports, and performance models
- Excellent analytical and problem-solving skills
- Excellent written and verbal communication skills in Korean and English
- Ability to translate complex data into clear business recommendations
- Passion for video games and digital marketing
Benefits
- 25 days of paid leave based on full-time employment
- Public transport expenses coverage up to €450 per month
- Lifestyle Wallet with gift cards worth €150 per month
- Personal and Professional Growth Wallet of €1,200 per year
- Monthly health care allowance of €150
- Special birthday and summer and winter holiday benefits of €600 per year
- Sponsored lunch in the office
- Free snacks and refreshments
- Annual health checkup support
- Healthy Lifestyle Support including gym memberships and therapy sessions