Performance Marketing Manager

<p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">About Porter</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">At <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Porter</span>, we’re on a mission to <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">move a billion dreams</span> by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">late-stage startup</span>, serving millions of users across <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">21+ cities</span>, backed by marquee investors like <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Tiger Global</span>, <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Lightrock</span>, and <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Sequoia</span>.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">With a sharp focus on <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">user obsession, ownership, and collaboration</span>, we’re building a workplace where people thrive when they take bold bets, move fast, and build with empathy.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">If you’re looking to work where <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">scale meets purpose</span>, <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">complexity fuels learning</span>, and <span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">culture isn’t an afterthought</span>, Porter is the place.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Role Overview</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">We are seeking a data-driven and execution-focused Manager – App Performance Marketing to lead mobile user acquisition and growth initiatives across Porter’s app ecosystem.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">This role will own the end-to-end app growth funnel — from install acquisition to activation, retention, and re-engagement — across both customer and driver-partner segments. The ideal candidate combines strong analytical capabilities with hands-on campaign management experience and a deep understanding of mobile attribution, cohort behaviour, and scalable growth strategies in a high-growth, consumer-tech environment.</p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Key Responsibilities</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">1. App Acquisition & Paid Media Management</p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Develop and execute scalable app install strategies across:</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Google UAC (App Campaigns)</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Meta (Facebook & Instagram)</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Apple Search Ads (ASA)</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Affiliate and performance networks</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Optimise campaigns toward quality installs (activation, first transaction, repeat usage).</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Manage and scale substantial monthly performance budgets while maintaining efficiency.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Drive continuous experimentation across creatives, bidding strategies, audience cohorts, and landing/app store assets.</li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">2. Funnel Optimisation & Growth</p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Own the complete mobile funnel: Install → Activation → First Transaction → Retention → Re-engagement.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Improve key metrics, including CPI, CPA, CAC, ROAS, LTV, Day 7/30 retention, and repeat usage.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Partner with Product teams to enhance onboarding flows and conversion rates.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Scale high-performing acquisition channels while ensuring sustainable CAC-to-LTV ratios.</li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">3. Attribution, Analytics & Insights</p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Lead mobile attribution and tracking using platforms such as Adjust (or AppsFlyer).</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Manage deep linking, event tracking, cohort analysis, and fraud monitoring.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Build and own performance dashboards and reporting frameworks (weekly/monthly).</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Translate complex data into actionable growth insights and budget allocation decisions.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Leverage analytics tools such as Google Analytics (GA4), Mixpanel/Amplitude, MoEngage, Excel, and SQL.</li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">4. Lifecycle & Re-engagement Marketing</p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Drive retargeting and re-engagement campaigns to improve retention and repeat transactions.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Collaborate with CRM teams on push notifications, in-app messaging, and lifecycle automation strategies.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Optimise for long-term customer value, not just install volume.</li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">5. Cross-Functional & Stakeholder Management</p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Work closely with:</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Product teams for funnel improvements and feature adoption.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Creative teams for performance-led ad development.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Sales/Business teams for lead quality optimisation.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Manage agency and external performance partners where applicable.</li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;">Key Requirements</span></p><ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">4–8 years of experience in performance marketing, with strong exposure to app-first growth.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Proven experience managing and scaling mobile app acquisition campaigns.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Hands-on expertise in mobile attribution platforms (Adjust / AppsFlyer preferred).</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Strong understanding of cohort analysis, attribution models, and LTV optimisation.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Demonstrated experience managing large-scale digital budgets.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Strong analytical mindset with proficiency in Excel; SQL is a plus.</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Experience in startup, marketplace, logistics, or consumer-tech environments preferred.</li></ul><p style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><br /></p><p style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><i style="color:rgb(34,34,34);font-family:Arial, Helvetica, sans-serif;font-size:small;">"By applying for this position, I voluntarily consent to submitting my information and documents (collectively “Personal Data”), and hereby consent to SmartShift Logistics Solutions Private Limited and its affiliates, subsidiaries or group companies (collectively “Company”) collecting, using, processing and storing such information and documents for the purposes of evaluating my application and candidature, in accordance with the Company’s policies and applicable law. I further consent to the Company sharing my Personal Data with third parties, including to its affiliates, subsidiaries and vendors for the aforementioned purposes and to the consequential use, processing and storage of my Personal Data by such third parties. I further understand that my Personal Data will be stored for such periods as may be required for the Company, subject to applicable law."</i></p>