Performance Marketing Manager - Restricted Niches

We're hiring a Performance Marketing Manager who treats that as the fun part. This is not a role for someone who duplicates a winning ad set, watches CPL, and calls it optimisation. We judge campaigns on real business outcomes: deposit quality, true cost per acquisition, LTV, not vanity metrics. You'll own accounts end to end, make the call on where budget goes, and defend that call with numbers.

Responsibilities:

• Plan, launch, and scale paid social campaigns (primarily Meta) with full ownership of performance.
• Diagnose accounts from first principles: find the real problem, not the obvious one, and fix the metric being optimised for.
• Own the full tracking chain: Pixel, CAPI, GTM, GA4 CRM reconciliation and trust nothing you haven't verified.
• Manage budget, scaling, creative testing, and account risk in a compliance-sensitive environment.
• Report cleanly to clients and internally, in plain language backed by data.

Requirements:

• 3-7 years in performance/paid marketing with real P& L or CPA accountability.
• You reason quantitatively and can walk anyone from spend to CPA per-segment economics without notes.
• Fluent in the tracking stack, and you know why Meta's numbers and the backend rarely match.
• Comfortable with ambiguity, grey-area verticals, and problems that don't have a Google answer.
• You press your brain hard. You'd rather solve a messy account than run a clean, boring one.

Nice to have:

• Experience in iGaming, finance, or other regulated/restricted categories.
• Server-side tracking, cloaking/compliance awareness, multi-geo campaigns.