Performance Marketing Manager

River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.

The Performance Marketing Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.

Essential Job Functions

Strategic Performance Marketing

• Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
• Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth

Campaign Optimization & Measurement

• Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
• Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
• Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
• Evaluate campaign ROI and recommend refinements to maximize impact and efficiency

Insights & Analytics

• Translate performance data into actionable insights that inform strategy and investment decisions
• Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
• Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
• Use insights to guide future campaign planning and product prioritization

Cross-Functional Collaboration

• Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
• Bring a data-informed perspective to creative, messaging, and channel decisions
• Ensure all performance marketing activities meet brand, compliance, and regulatory standards