Performance Marketing Manager (RnD)
We are a Ukrainian ecosystem of product IT teams. We create solutions that simplify the lives and work of people worldwide (our projects include Govitall, Translate.com, and platforms in the HealthTech and EdTech niches). Currently, we are actively scaling and launching new directions. That is why we are looking for a User Acquisition Manager who will lead user acquisition for new products, build effective marketing funnels from scratch (quizzes, paywalls), and directly impact business metrics. If you are looking for the freedom to test bold hypotheses, are guided by a data-driven approach, and want to be at the origins of a large-scale project - this is the place for you!
📌 Your key tasks:
Target audience analysis: deep research into needs, motivation, behavior, and barriers to purchase.
Launching and managing ads: planning, launching, and optimizing ad campaigns on Meta Ads (and TikTok Ads, if necessary).
Working with creatives: developing ideas and concepts, creating creatives using AI tools (HeyGen, etc.), and evaluating their testing results.
Campaign analytics: analyzing results and preparing insights on the effectiveness of audiences, creatives, and ad formats.
Funnel analysis: tracking the user journey through the marketing funnel (from click and transition to target action and payment), identifying the stages with the most significant conversion drops.
Hypothesis generation: forming hypotheses to improve the funnel (particularly for quizzes and paywall screens) and collaborating with the team to test them.
Reporting: regular reporting on campaign results and suggesting data-based next steps (data-driven approach: managing budgets, audiences, and materials).
🔍 What we expect from you:
Experience working with R&D projects.
Practical experience launching and optimizing ad campaigns on Meta Ads.
Understanding of performance funnels and experience with various monetization models: hard paywalls, soft paywalls, quizzes, and other intermediate steps.
Ability to deeply analyze funnel effectiveness at all stages.
Experience with modern analytical tools: Google Analytics 4, Amplitude, AppsFlyer.
Soft skills and personal qualities:
Ability to find weak spots and determine vectors for testing;
Responsibility for the final result;
Understanding of marketing's impact on business metrics;
Ability to effectively interact with the team and stakeholders;
Attention to detail and creativity.
Will be a significant advantage:
Experience with TikTok Ads.
Experience promoting products with quiz funnels and a subscription payment model.
💬 What we offer:
A remote approach with transparent processes, regular syncs, and a clear workflow.
Flexible start to the workday.
Freedom to realize ideas and experiment — here you manage your own progress.
Work without time-tracking or micromanagement.
Paid leave - 18 working days of vacation and 20 days of sick leave.
📩 If you are looking for new opportunities for growth, send your CV and a brief description of your experience on English-language projects. Examples of successful cases/achievements in your CV are highly welcome.