Performance Marketing Manager

# Performance Marketing Manager (Q-com & E-com) ## Company Overview The Bikaneri Kitchen is a premium Direct-to-Consumer (D2C) snacking brand redefining traditional Indian namkeen through clean, high-quality ingredients and elevated positioning. The brand is priced at approximately 5x the mass-market alternatives, catering to discerning consumers seeking premium experiences. The first product launch is planned for September 2026, with a long-term vision to expand into premium gifting (weddings & corporate gifting), bar snacks, and curated founder’s table experiences. ## Job Summary The Performance Marketing Manager will be responsible for driving end-to-end digital growth across the brand's D2C website and marketplace ecosystem. This data-driven and hands-on role emphasizes customer acquisition, digital media planning, campaign execution, and conversion optimization to achieve profitable growth. ## Responsibilities - Lead advertising across Amazon, Flipkart, and Quick Commerce platforms including Blinkit, Zepto, and Swiggy Instamart. - Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, along with promotional activities. - Improve organic rankings through effective keyword strategy and advertising optimization. - Monitor and optimize advertising costs of sale (ACOS), total advertising costs of sale (TACOS), return on advertising spend (ROAS), and overall marketplace profitability. - Collaborate with marketplace account management teams to maximize visibility and sales. - Own customer acquisition strategies across Meta, Google, YouTube, and other paid acquisition channels. - Plan, execute, monitor, and optimize performance marketing campaigns focused on revenue growth and profitability. - Drive key business metrics including ROAS, customer acquisition cost (CAC), cost per acquisition (CPA), marketing efficiency ratio (MER), lifetime value (LTV), and conversion rates. ## Qualifications - Bachelor's degree in Marketing, Business, or a related field; advanced degrees preferred. - Proven experience as a Performance Marketing Manager in a high-growth D2C consumer brand. - Deep expertise in both D2C and marketplace performance marketing. - Strong analytical skills and proficiency in data visualization and analytics tools. - Knowledge of marketplace advertising tools and platforms. - Excellent communication skills and ability to collaborate with cross-functional teams. - Familiarity with digital marketing channels and techniques. ## Preferred Skills - Experience launching new consumer brands or products. - Exposure to premium positioning and high Average Order Value (AOV) businesses. - Familiarity with retention marketing, Customer Relationship Management (CRM), and customer journey optimization. - Previous interactions with Quality Control (QC) and E-commerce teams during product launches. ## Experience A minimum of 5 years of experience in performance marketing, preferably in the premium D2C food and beverage sector, FMCG, or lifestyle consumer products. ## Environment The position is based in Mumbai, with flexibility to consider exceptional candidates in Noida. The work setting includes a dynamic team-oriented environment focused on innovative market strategies and growth initiatives. ## Salary Salary details are not specified. ## Growth Opportunities The position offers potential career advancement opportunities within the company as it expands its product line and brand presence. ## Benefits Benefits information is not specified.