Performance Marketing Manager

At Simplotel, you will manage and grow the paid marketing business for our hotel clients, driving high-intent traffic and conversions through effective performance marketing campaigns. You will own the entire campaign lifecycle, from strategy and setup to ongoing optimisation and performance analysis. The role involves continuous experimentation, data-driven decision-making, and regular engagement with clients to review campaign performance, share insights, and identify opportunities for improvement. Your goal will be to maximise campaign effectiveness, improve ROAS, and deliver measurable business outcomes for our clients.

Responsibilities:

• Plan, set up, and manage paid campaigns across Google Ads, Google Hotel Ads, and other online advertising channels, including metasearch platforms, with a focus on driving high-intent traffic and conversions.
• Develop campaign strategies, allocate budgets, and determine appropriate bidding strategies to maximise campaign effectiveness.
• Continuously monitor campaign performance, analyse trends, and make data-driven adjustments to improve campaign ROAS, conversion rates, and traffic quality.
• Run A/B tests and continuously optimise keywords, audience targeting, ad creatives, and bidding strategies to improve conversions and campaign performance.
• Prepare performance reports and provide actionable insights and recommendations to improve campaign outcomes and demonstrate value to clients.

Requirements:

• 4-6 years of hands-on experience managing PPC campaigns, particularly Google Ads.
• Knowledge of running Meta Ads campaigns is an added advantage.
• Strong analytical skills with the ability to interpret campaign data and make data-driven optimisation decisions.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, Microsoft Excel, and performance reporting.
• Experience in budget management, bid optimisation, keyword research, audience targeting, and A/B testing.
• Strong communication and client management skills, with the ability to translate campaign data into actionable recommendations.