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Solarvest

Discussion

Performance Marketing Manager

  • Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
  • Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
  • Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
  • Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
  • Manage and optimize Search (CPC) and Display (CPM) campaigns.
  • Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
  • Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
  • Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.
  • Allocate budgets and analyse and recommend modifications to ad spends.
  • Manage creative and digital agencies and create campaign activation.
  • Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs.

Requirements

  • Bachelor's degree in marketing, communications, or related field.
  • Proven experience in performance marketing with a focus on digital advertising.
  • Strong understanding of martech, digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
  • Must be proficient in analytics tools such as Google Analytics, Adobe Analytics, etc.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Relevant certifications (e.g., Google Ads certification) are a plus.
  • Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage.
  • To be efficient at work with high level of attention to detail, able to organize and time manage, meet deadlines, and ad hoc request
  • Experience in managing budgets and resources.
  • A self-starter and independent innovator, able to maximize use of resources on hand and think out of the box. Demonstrated ability to think strategically and creatively to resolve challenges.

Benefits

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What this application asks

workable

First name, Last name, Email, Phone, Resume, Additional Files, LinkedIn URL, How many years of relevant experience do you have in a similar role or field?, What is your current notice period with your employer?, Are you comfortable with the commute to the designated work location?, Do you have reliable access to transportation to fulfill the commuting requirements for this role?, What are your salary expectations for this position?, What is your nationality? (Please specify as per your official identification documents.), Do you require a work permit to work in Malaysia? (Yes/No), Kindly select your age group., Years of experiences in Solar industry., Please share up to three key achievements in the solar industry. If you do not have direct solar experience, kindly provide a brief summary of your relevant work experience., Given that this position involves liaising with Mandarin-speaking vendors, kindly indicate your proficiency level in Mandarin (e.g., Basic / Intermediate / Fluent)

  • How many years of hands-on experience do you have in marketing, and how much of that has been specifically focused on performance marketing? written answer
  • Could you share some examples of end-to-end performance marketing campaigns you've managed, including your role in both planning and execution? written answer
  • What experience do you have with B2B marketing, and what types of strategies or campaigns have you found most effective in reaching business clients? written answer

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