Performance Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization operates in the proactive healthcare industry, aiming to shift the focus from reactive illness treatment to preventive health management. It addresses the challenge of late diagnosis by providing a fast, safe, and non-invasive whole body MRI scan, supported by an integrated system of hardware, software, and AI. With clinics across North America, the program facilitates early detection of health issues to improve patient outcomes.

About the Opportunity:

The PERFORMANCE MARKETING MANAGER role is integral to sustaining and scaling the organization's customer acquisition through core digital channels. This position drives campaign execution and optimization across paid social and paid search platforms, ensuring marketing efforts are efficient and responsive to performance data. The role contributes directly to the growth marketing team's objectives during a high-growth period.

Responsibilities:

• Manage and optimize day-to-day paid social and paid search campaigns including bid, budget, audience, and creative adjustments.
• Refresh ad copy, creative assets, and campaign extensions in collaboration with internal teams.
• Implement structured testing frameworks to identify and scale successful campaign elements.
• Analyze performance data to generate insights aligned with acquisition goals such as CPA and ROAS.
• Support expansion into new channels and campaign types.
• Coordinate with internal teams on tracking and measurement to ensure accurate campaign optimization signals.
• Deliver regular reports and recommendations for campaign performance reviews.
• Use paid media technologies to manage campaigns at scale.

Requirements:

• 5-8 years managing paid social and paid search campaigns.
• Experience managing seven-figure monthly budgets with a focus on CPA and ROAS.
• Proficiency in Meta, TikTok, Google Ads, and Microsoft Ads platforms.
• Strong analytical skills with the ability to pivot based on data.
• Familiarity with platforms like Pinterest and Reddit, and tools such as Google Analytics is a plus.
• Effective communication and collaboration skills in a fast-paced environment.
• Experience in high-AOV consumer, healthcare, or wellness sectors is advantageous.

Pay Range and Compensation Package:

• Base salary range from $120,000 to $150,000 depending on experience and location.

Benefits & Perks:

• Medical, dental, and vision insurance including mental health coverage.
• 401(k) retirement savings plan without matching contributions.
• Flexible vacation policy.
• Preventative healthcare provision including free whole-body scans for team members.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.