Performance Marketing Manager

Deskripsi Pekerjaan Job ResponsibilitiesOwn a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets. Set targets, monitor pacing, and make trade-off decisions on bids, budgets, audiences, and creatives with full ownership of outcomes.Measure what matters. Design and personally run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental contribution of your spend. Push back on attribution-based reporting when it overstates impact, and replace assumptions with evidence wherever possible.Own the platform relationships. Act as our counterpart to the platform partners in your channel. Run joint planning, negotiate early access to new products, agree test scope, and escalate issues. You will be in the room when roadmaps are set, and expected to leave with more than we came in with.Work the data yourself. Pull and validate your own numbers rather than waiting on the analytics team, and translate them into narratives leadership can act on. Knowing whether a result holds up is as much of the job as producing it.Improve the operating rhythm. Identify manual reporting and optimization workflows that should be automated. Partner with analytics and engineering to put better tools in your team's hands, and see those projects through — you hold the scope and the timeline, not them. Faster cycle times and cleaner data are part of the job, not an afterthought.Set the standard. Review others' plans, give hard feedback well, unblock people, and build the playbooks the wider team leans on.Collaborate across functions. Work with product, commercial, finance, and creative to ensure your campaigns are connected to broader business goals. Bring channel-level insights into cross-functional planning conversations and translate them into language non-marketers can use.

Requirement

• Bachelor's degree in a quantitative discipline — Statistics, Mathematics, Data Science, Computer Science, Engineering, or similar. A business or marketing degree with a strong quantitative and commercial track record is equally welcome.
• 5-8 years of experience in performance marketing, growth, analytics, or consulting, including direct ownership of a channel or market portfolio.
• Demonstrated leadership. You have set direction for others — as a manager, a project lead, or the person others deferred to — and can describe how you raised the standard around you rather than only your own output.
• Resourceful. You look for better ways to do the work rather than settling for how it is done today — a report that used to take a day, a process nobody wanted to own, a tool you taught yourself because waiting was slower.
• Strong analytical foundation. Comfortable with experiment design (A/B tests, holdouts, lift studies) and statistical reasoning, not just dashboard reading.
• Hands-on experience setting up and running your own A/B tests — not just interpreting results handed to you by an analytics team.
• Able to get your own data and sanity-check it. Comfort with SQL helps; judgement on whether the answer holds up matters more.
• Demonstrated ability to build a point of view from data and defend it, not just report metrics.
• Comfortable in ambiguity and fast iteration. You'll be shaping the process as much as executing it.
• Strong written and verbal communication — able to translate technical analysis into decisions non-technical stakeholders can act on.
• Prior experience with performance marketing channels (Google, Meta, TikTok, programmatic) is a plus.
• APAC exposure preferred with emphasis on Southeast Asia. Experience running more than one market is a plus.