Performance Marketing Manager

We are looking for a hands-on Performance Marketing Manager to drive customer acquisition, bookings, and revenue through paid digital channels. The ideal candidate should have experience planning, executing, and optimizing high-performing campaigns across Google, Meta, YouTube, and other digital platforms. This role requires strong analytical skills, ownership of campaign performance, and the ability to collaborate with cross-functional teams in a fast-paced startup environment.

The candidate will have responsibilities across the following functions:

Performance Marketing Execution:

• Plan, launch, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital channels.
• Drive customer acquisition, bookings, and app installs through data-driven marketing initiatives.
• Manage audience segmentation, targeting, remarketing, and campaign scaling.
• Allocate and optimize media budgets across channels to maximize performance.

Campaign Performance and Optimization:

• Monitor campaign performance, budgets, and key marketing metrics.
• Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages.
• Optimize campaigns to improve Conversion Rate, Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
• Continuously improve landing page and funnel performance through experimentation.

Analytics and Reporting:

• Track and report campaign performance using analytics and reporting tools.
• Measure KPIs including CPL, CPA, CAC, ROAS, bookings, and conversion rates.
• Maintain accurate tracking through Pixels, Conversion API (CAPI), UTMs, and attribution models.
• Generate actionable insights to improve campaign effectiveness and forecast future performance.

Cross-functional Collaboration:

• Partner with Creative, Content, Product, and CRM teams to build high-converting campaigns.
• Support lifecycle marketing, retention, and remarketing initiatives.
• Explore and scale new acquisition channels such as affiliates, influencers, and emerging paid platforms.
• Contribute to overall growth marketing strategy through continuous experimentation.

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 2-5 years of hands-on experience in Performance Marketing or Digital Advertising.
• Strong experience with Google Ads and Meta Ads Manager.
• Good understanding of conversion tracking, attribution models, marketing funnels, and campaign optimization.
• Experience with GA4 Looker Studio, Google Sheets/Excel, and reporting tools.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience in consumer internet, mobility, travel, D2C, SaaS, or technology businesses will be an added advantage.