Performance Marketing Role - Consumer Durables & D2C

D2C Performance Marketing | Bangalore

About the Opportunity:

A leading Consumer Durables & D2C organization is looking for a performance-driven digital marketing professional to accelerate online business growth. This role is ideal for individuals passionate about performance marketing, customer acquisition, data analytics, and e-commerce growth. The incumbent will be responsible for driving customer acquisition through digital channels, optimizing campaign performance, analyzing business metrics, and collaborating with cross-functional teams to enhance the overall customer journey and online sales performance.

Location: Bangalore

Experience: 3-6 Years

CTC: Up to 18~22 LPA

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid digital channels.

- Drive customer acquisition while improving campaign efficiency, ROAS, CAC, and overall marketing ROI.

- Analyze campaign performance, customer behavior, and website analytics to generate actionable business insights.

- Monitor and optimize online conversion funnels, customer journeys, and digital touchpoints.

- Partner with Product, Technology, E-commerce, CRM, and Customer Experience teams to improve digital business performance.

- Develop dashboards and performance reports using analytical tools to support business decision-making.

- Collaborate with internal stakeholders and external agencies to improve campaign execution and creative effectiveness.

- Support initiatives across customer retention, personalization, and lifecycle marketing.

- Stay updated on emerging digital marketing trends, platform innovations, and consumer behavior.

- Drive continuous improvement through experimentation, A/B testing, and data-driven optimization.

Ideal Candidate:

- 3 - 6 years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or D2C/E-commerce.

- Hands-on experience managing campaigns across Google Ads, Meta Ads, and other paid acquisition channels.

- Strong understanding of digital marketing metrics including ROAS, CAC, CTR, Conversion Rate, CPC, and Customer Lifetime Value.

- Experience working with Google Analytics, SQL, Excel, Power BI, or similar analytics tools.

- Good understanding of online consumer journeys, conversion optimization, and digital business metrics.

- Strong analytical, stakeholder management, communication, and problem-solving skills.

- Experience in Consumer Durables, D2C Brands, Retail, Consumer Internet, E-commerce, Marketplace, or Consumer Goods organizations will be preferred.