Performance Marketing Role - eCommerce - IIM/MDI/ISB

Role:

- Run D2C like your own business - full ownership of the website's revenue number, P&L, and growth roadmap.

- Own performance marketing across Meta, Google and other paid channels.

- Direct a high-velocity creative testing pipeline - new hooks, angles, formats, briefed off what the data shows.

- Decide budget allocation and ROAS targets across products.

- Own website conversion end to end - landing page CVR, checkout drop-off, AOV.

- Own the full D2C P&L - revenue, ad spend, contribution margin.

- Track CAC/LTV alongside channel ROAS to guide budget decisions.

- Set the growth roadmap and testing cadence for the function.

- Starts hands-on, expected to build and lead a small growth team as the channel scales.

Requirements:

- MBA from a top-tier B-school + 4 - 6+ years post-MBA in performance marketing/growth (or 6 - 8+ years hands-on growth experience without an MBA).

- 2+ years owning a full P&L/AOP revenue number.

- Hands-on experience running Meta & Google Ads.

- Team-building/leadership experience, or clear readiness for it.

- Strong analytical and Excel/dashboard skills.