Performance Marketing

Role purpose

This role owns SecNinjaz's paid advertising and email demand generation across LinkedIn, Google, and marketing automation. The objective is qualified pipeline: bringing security and IT decision-makers to the company, converting them, lowering acquisition cost, and feeding the sales team. This is a hands-on role — the person builds the campaigns, writes the copy, sets up the tracking, and reads the numbers. A working understanding of B2B buyer journeys and the ability to turn business objectives into measurable campaigns are essential.

Key responsibilities

Strategy and planning

• Build monthly and quarterly demand-generation plans tied to revenue targets, with forecasts for reach, traffic, leads, cost per lead, and expected pipeline contribution.
  

• Define target industries, accounts, job titles, keywords, and audience segments for a security and IT buyer.
  

• Recommend budget and channel split across LinkedIn, Google, email, and retargeting.
  

LinkedIn advertising

• Plan and run LinkedIn Campaign Manager campaigns: Lead Gen Forms, Sponsored Content, Document and Video Ads, Conversation Ads, and website-conversion and retargeting campaigns.
  

• Build and manage matched audiences and account lists for account-based marketing by industry, company size, seniority, and skills.
  

• Test objectives, targeting, creative, and calls to action; optimise bids, budgets, frequency, and cost per lead.
  

• Connect Lead Gen Forms to the CRM.
  

Google Ads

• Build and manage Search, Display, remarketing, and YouTube campaigns, structured by service, segment, geography, and search intent.
  

• Run keyword research for high-intent commercial terms; manage match types, negatives, geographic and device targeting, and search-term hygiene.
  

• Write and test ad copy, headlines, descriptions, extensions, and calls to action; optimise for conversions, cost per acquisition, and return on ad spend.
  

• Set up and validate conversion tracking through Google Ads, GA4, and Google Tag Manager.
  

Email marketing and automation

• Plan and run campaigns for lead nurturing, product and event announcements, webinars, newsletters, and re-engagement.
  

• Segment lists by industry, persona, funnel stage, behaviour, and engagement; build automated workflows for new leads, content downloads, webinar attendees, and dormant contacts.
  

• Write subject lines, body copy, and calls to action; A/B test content, offers, and send times.
  

• Track open, click, reply, and unsubscribe rates and deliverability; keep lists clean and compliant, including DPDP where personal data is involved.
  

• Integrate email with the CRM and the sales follow-up process.
  

Landing pages and conversion

• Write briefs for landing pages and lead forms, and work with design and development to build and improve them.
  

• A/B test headlines, layouts, forms, and offers; analyse drop-offs and lift conversion from ad click to lead, and from lead to sales-qualified opportunity.
  

Analytics and reporting

• Build weekly and monthly dashboards across LinkedIn Campaign Manager, Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.
  

• Report on spend, impressions, click-through rate, conversion rate, cost per lead, lead quality, pipeline, and revenue, cut by channel, campaign, persona, keyword, audience, and creative.
  

• Tie marketing-source data to CRM opportunities; flag underperforming campaigns and act on them.
  

• Present insights and recommendations to management.
  

Sales and marketing coordination

• Agree qualified-lead criteria with the sales and business-development teams, and make sure leads are routed and followed up within agreed timelines.
  

• Run campaigns around target accounts, priority sectors, events, and sales initiatives; support account-based marketing for selected companies and decision-makers.
  

• Collect feedback from sales on lead quality, and keep clear documentation of campaigns, audiences, budgets, assets, and results.
  

Required qualifications and skills

• Bachelor's degree in marketing, business, communications, IT, or a related field.
  

• At least 3 years' hands-on experience in performance marketing, digital advertising, or demand generation.
  

• A proven track record managing LinkedIn Ads and Google Ads, plus email and automated lead-nurture campaigns.
  

• A solid grasp of B2B lead-generation funnels and buyer journeys.
  

• Working experience with GA4 and Google Tag Manager.
  

• Experience with a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or Pipedrive) and an email platform (HubSpot, Mailchimp, Brevo, ActiveCampaign, Klaviyo, or Marketo).
  

• Strong analytical skills, and confident copywriting for ads, landing pages, and email.
  

• Familiarity with A/B testing, conversion-rate optimisation, audience segmentation, and remarketing.
  

• The ability to run several campaigns, budgets, and deadlines at once, with clear written and verbal communication.
  

Preferred

• Experience marketing to technical or security-aware buyers in cybersecurity, IT, or B2B SaaS.
  

• Exposure to account-based marketing for enterprise or government accounts.
  

• Awareness of DPDP and data-protection basics in a marketing context.
  

What we offer

• Ownership of demand generation end to end for AI-augmented security services and AI-native products, with direct access to the founders.
  

• A build-fast, test-fast, sell-fast culture where campaigns ship and get measured, not parked.
  

• Real budget and pipeline responsibility, not a support seat.