Performance Marketing & SEO Executive

Responsibilities:

• Plan, create, and optimise Google Ads and Meta Ads (Facebook and Instagram) campaigns.
• Generate qualified leads while improving ROAS and reducing cost per lead (CPL).
• Manage campaign budgets, audience targeting, and A/B testing.
• Execute SEO strategies including keyword research, on-page SEO, technical SEO, and link building.
• Monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Manage and grow the company's social media accounts (Facebook, Instagram, LinkedIn, X, and YouTube).
• Create monthly content calendars and coordinate with the design team for creatives.
• Prepare weekly and monthly marketing performance reports.
• Work with the product and design teams to improve landing page conversions and website traffic.
• KPIs: Qualified Leads, Cost Per Lead (CPL), Return on Ad Spend (ROAS), Organic Traffic Growth, Keyword Rankings, Website Conversion Rate, Social Media Growth and Engagement.

Requirements:

• Minimum 2 years of experience in performance marketing and SEO.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with keyword research tools such as Ahrefs or SEMrush.
• Good analytical, communication, and copywriting skills.
• Experience in B2B SaaS marketing is a plus.