Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to take ownership of our paid acquisition engine end-to-end, from strategy and campaign execution to measurement, experimentation, and optimisation.

As a Performance Marketing Specialist, you will own and scale paid growth across multiple channels, with a strong focus on generating qualified leads, demo bookings, self-serve signups, activations, and revenue. This is a hands-on, data-driven role for someone who enjoys experimenting, understands CAC and payback economics, and can effectively market to both technical/developer audiences and business buyers. You will work closely with content, product, design, and growth teams to build high-performing campaigns and continuously improve the paid acquisition funnel.

The candidate will have responsibilities across the following functions:

Paid Acquisition and Campaign Management:

• Plan, launch, manage, and optimise paid campaigns across: Google Ads Search, Display, and Performance Max, Meta Ads, and LinkedIn Ads.
• Emerging channels such as Reddit, X, Quora, native advertising, G2 Capterra, and other relevant platforms.
• Own campaign structure, targeting, bidding, budgets, creative testing, and optimisation.
• Manage daily/weekly budget pacing and allocate spend toward the highest-performing channels, audiences, and campaigns.
• Continuously optimise campaigns to improve CAC, ROAS, conversion rates, and pipeline contribution.

Full-Funnel Growth:

• Own the paid funnel from impression to click, signup/lead activation to paid conversion.
• Identify conversion drop-offs and opportunities across the funnel.
• Partner with Product and Growth teams to improve: Signup flows, Free-to-paid conversion, Trial activation, Onboarding, Conversion nudges.
• Manage retargeting campaigns for website visitors, trials, free users, and other high-intent audiences.

Experimentation and Optimisation:

• Establish a consistent experimentation roadmap across: Audiences, Ad creatives, Messaging, Landing pages, Offers, Bidding strategies, Campaign structures, New acquisition channels.
• Develop clear hypotheses, define success metrics, run experiments, and use data to make decisions.
• Build a culture of rapid testing and continuous optimisation.

Creative and Landing Page Collaboration:

• Partner with Content and Design teams to develop high-converting ad creatives and landing pages.
• Write clear creative briefs and provide performance-driven feedback.
• Identify winning messaging and creative concepts based on audience behaviour and campaign data.
• Ensure messaging resonates with both developers/technical users and marketing/business decision-makers.

Analytics, Tracking and Attribution:

• Build and maintain reliable campaign tracking, conversion tracking, attribution, and performance dashboards.
• Ensure accurate implementation and usage of: UTMs, Conversion tracking, pixels, GA4 Server-side events.

Marketing and analytics platforms:

• Monitor attribution challenges and ensure campaign performance is evaluated using meaningful business metrics.
• Analyse funnel and cohort performance and translate insights into actionable growth initiatives.

Reporting and Stakeholder Management:

• Track and report key performance metrics including CAC, ROAS, CPL, conversion rates, pipeline, revenue, and payback.
• Provide regular performance updates to the Digital Marketing Manager and leadership.
• Turn data into clear insights, recommendations, and next steps.
• Work cross-functionally with Product, Growth, Content, Design, Sales, and other teams.

Tools, Agencies and Vendors:

• Evaluate and recommend marketing tools, platforms, agencies, and vendors where appropriate.
• Manage external partners and ensure they deliver against agreed performance goals.

Requirements:

• 3-5 years of hands-on experience in performance marketing, growth marketing, or paid acquisition.
• Experience in B2B SaaS, PLG, technology, or high-growth digital businesses is highly preferred.
• Proven experience managing meaningful paid media budgets and delivering against performance goals.
• Strong hands-on expertise in Google Ads and paid social platforms such as Meta and/or LinkedIn.
• Ability to independently set up campaign structures, targeting, bidding, tracking, and optimisation from scratch.
• Strong understanding of CAC, ROAS, CPL, conversion rates, payback, pipeline, and unit economics.
• Strong analytical and problem-solving skills with practical experience using GA4 and marketing analytics/tracking tools.
• Good understanding of UTMs, conversion tracking, pixels, server-side events, and attribution.
• Strong experimentation mindset with the ability to form hypotheses, test quickly, and make data-driven decisions.
• Good creative judgment and the ability to evaluate ad creatives, messaging, and landing pages.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with Product, Growth, Content, Design, Sales, and Leadership teams.
• Strong understanding of digital marketing fundamentals and customer acquisition.

Education:

• Bachelor's degree in BE/BTech, Marketing, Business, or an equivalent discipline.
• Minimum 3 years of relevant experience in performance/growth marketing.
• Experience in SaaS, CRM, high-tech, or technology-driven businesses will be an advantage.
• A proven track record of achieving measurable growth and performance targets is preferred.
• Excellent command of English, both written and spoken.