Performance Marketing Specialist

Responsibilities:

• Plan, launch, and optimise paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).
• Own the full paid funnel from impression to signup to activation to paid conversion and improve efficiency at each stage.
• Manage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.
• Design and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.
• Partner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.
• Build and maintain campaign tracking, attribution, and dashboards; report on performance and translate data into clear next steps.
• Improve conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).
• Manage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.
• Stay close to the developer and technical-buyer audience to ensure messaging, targeting, and channels actually reach them.
• Evaluate and manage tools, agencies, and vendors where useful.

Requirements:

• 3-5 years of hands-on performance/growth marketing experience, ideally in B2B SaaS or a product-led (PLG) business.
• Proven track record managing meaningful paid budgets and hitting CAC, ROAS, and pipeline/signup targets.
• Deep, practical expertise in Google Ads and paid social (Meta and/or LinkedIn); comfort setting up campaigns, structures, and bidding from scratch.
• Strong analytical skills fluent in funnel metrics, attribution, and unit economics; comfortable in GA4 and other tracking tools.
• Solid grasp of tracking and measurement: UTMs, conversion tracking, pixels, server-side events, and attribution challenges.
• A rigorous experimentation mindset: you form hypotheses, test fast, and let data drive decisions.
• Strong creative judgment; able to brief and evaluate ad creative and landing pages that convert.
• Clear communicator who can work cross-functionally with product, content, design, and leadership.