Performance Marketing Specialist

About HealthCentral

HealthCentral is a personalized health experience company at the intersection of media, technology, community, and culture. Through trusted brands including HealthCentral, MedCentral, Oncology News Central, Patient Power, TheBody, and Drops, we connect millions of consumers, caregivers, healthcare professionals, and industry partners with credible health information and innovative engagement solutions.

As we continue transforming into a technology-enabled healthcare platforms company, we are expanding our commercial capabilities across media, influencer marketing, content, social, community, data, and technology solutions.

About the Role

HealthCentral is seeking a Performance Marketing Specialist to join our Performance Marketing team. This role supports the execution, optimization, and analysis of paid media and client campaigns across search, social, native, programmatic, and other digital channels.

The ideal candidate is analytical, curious, and highly comfortable working with data. They should be able to identify performance trends, translate data into actionable optimizations, and continuously look for ways to make campaign management more efficient through automation, AI, and streamlined workflows.

We value people who simplify work, not add process to it. The successful candidate will look for opportunities to automate repeatable tasks, eliminate unnecessary manual steps, manage by exception, and focus human attention on the decisions that require judgment.

This role will work cross-functionally with Analytics, Ad Operations, Client Performance, Product, Technology, Editorial, and other teams to deliver against campaign goals and identify opportunities to improve performance and efficiency.

Areas of Responsibility:

• Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels, with a focus on performance, delivery, and efficiency.
• Monitor campaign pacing and performance, proactively identifying opportunities, risks, and recommended optimizations.
• Execute bid, budget, audience, placement, device, and channel optimizations based on campaign goals and performance data.
• Develop and execute testing strategies across audiences, channels, creative, placements, and optimization approaches to improve performance and identify opportunities for scale.
• Develop audience segmentation and targeting strategies for client campaigns, including the use of first- and third-party audience data.
• Partner with Analytics and Technology teams to analyze campaign, audience, and site data and translate findings into actionable recommendations.
• Support performance strategies across HealthCentral's publications, products, communities, and audience acquisition initiatives.
• Develop campaign reporting and analysis that goes beyond delivery metrics to explain what is driving performance, what requires action, and what we should do next.
• Use AI, automation, and agentic workflows to streamline campaign monitoring, QA, reporting, analysis, and other repeatable processes, while identifying opportunities to eliminate unnecessary manual work.
• Manage campaign QA and ensure tracking, naming conventions, targeting, budgets, and other campaign inputs are accurate before and during launch.
• Monitor industry and platform developments and recommend new channels, technologies, targeting approaches, and testing opportunities.
• Support relationships with media and technology partners and evaluate new partners based on business need and performance potential.
• Collaborate across teams to ensure campaign strategy, execution, measurement, and optimization are aligned with client objectives.