Performance Marketing Specialist

This is a full-time, on-site Performance Marketing role based in Bengaluru, ideal for someone with 1-3 years of hands-on experience. You'll be working directly with the founder, and you'll have real ownership from day one. You won't be handed a playbook; you'll be building and iterating on one as you go. The learning curve is steep, campaigns and budgets will be your responsibility with real revenue riding on them, and priorities can shift fast since the business is still early-stage. This is not a role for someone looking for a structured, well-documented process to follow; you'll be figuring things out in real time, often with limited resources. This role is only suited for candidates who are genuinely excited to work in a small, fast-moving startup setup, with direct founder access, high ambiguity, and full ownership of outcomes.

Responsibilities:

• Plan, execute, and optimise paid campaigns across Google Ads and Meta Ads.
• Manage ad budgets and track performance against CAC, ROAS, and conversion rate.
• Own on-page and Shopify SEO, meta titles, alt text, and schema markup.
• Analyse data and prepare actionable reports.
• Run A/B tests on ads, landing pages, and audiences.
• Collaborate with creative and sales teams on campaigns and targeting.

Requirements:

• 1-3 years' hands-on experience with Google Ads and Meta Ads, ideally in e-commerce/D2C.
• Proficiency with Google Analytics/GA4
• Working knowledge of SEO is a strong plus.
• Strong analytical skills and comfort owning KPIs like CAC and ROAS.
• Fashion/jewellery e-commerce experience is a bonus, not required.