Performance Marketing Specialist, Paid Media & CRM
K&N Engineering is seeking a Performance Marketing Specialist, Paid Media & CRM to support execution and optimization of paid media, CRM, email marketing, audience development, and performance reporting. This role partners with the Digital Marketing Manager and cross-functional teams to drive awareness, engagement, conversion, and revenue across K&N’s digital channels.
The ideal candidate is analytical, hands-on, creative, and comfortable using performance data to test, learn, and improve results across Meta, Klaviyo, and Google Ads.
Key Responsibilities
CRM & Lifecycle Marketing
- Execute Klaviyo campaigns & automated flows including welcome, abandoned cart, post-purchase, win-back, and promotional programs.
- Build targeted customer segments using first-party data, behavior, and purchase history.
- Partner with creative & brand marketing teams to keep messaging consistent across email and paid media.
Paid Media & Performance Marketing Collaboration
- Build, launch, monitor, and optimize paid campaigns across Meta, Google Search, P-Max, Display, and YouTube.
- Develop audiences, retargeting programs, customer segments, and testing plans to improve campaign efficiency.
- Analyze performance & recommend actions to improve ROAS, CPA, CAC, CTR, conversion rate, and revenue.
Reporting, Insights & Collaboration
- Prepare weekly & monthly reports across Meta, Google Ads, Klaviyo, and eCommerce performance.
- Identify trends, insights, and optimization opportunities from campaign and customer data.
- Support campaign calendars, promotions, product launches, and integrated go-to-market execution.