Performance Marketing Specialist
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What You Get To Do:
- Act as the primary point of contact for our external agency. Review their weekly/monthly reports, challenge their assumptions, and ensure they are prioritizing the highest-impact activities
- Drive Return on Ad Spend through Google Shopping, Retargeting, and Social Media campaigns
- Focus on Lead Generation and “Authority Building” through LinkedIn and technical Search keywords
- Maintain a “Master Dashboard” that equates marketing spend to actual revenue or lead value across all divisions
- Gradually take over day-to-day execution of Google Ads, Social Media posting, and SEO updates as you master our specific industry niches
- Ensure all digital copy and creative assets product by the agency align with the specific technical standards of our different divisions
What We Are Looking For:
- Degree in Marketing, Business, or Data Analytics, or similar field
- Proficient in Google Analytics 4 (GA4), Google Ads Manager, and Meta Business Suite
- You enjoy “the hunt” in the data - finding out why a campaign failed and how to pivot
- Ability to explain our complex digital metrics to stakeholders who care about the bottom line, not “vanity metrics” like likes or impressions