Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to join our dynamic team in Maharashtra. The ideal candidate will have a strong background in performance marketing, with a focus on managing and optimizing campaigns across various platforms, including Google Ads and Meta Ads. As a Performance Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive measurable results and maximize return on ad spend (ROAS). Key Responsibilities: - Plan, execute, and manage performance marketing campaigns across Google Ads and Meta Ads to achieve business objectives. - Monitor and analyze campaign performance, making data-driven decisions to optimize budgets and improve ROAS. - Collaborate with cross-functional teams to align marketing strategies with overall business goals. - Conduct A/B testing and other experiments to identify the most effective marketing tactics. - Prepare regular reports on campaign performance and present insights to stakeholders. - Stay updated on industry trends and best practices in performance marketing to ensure competitive advantage. Required Skills: - Proven experience in performance marketing, specifically with Google Ads and Meta Ads. - Strong analytical skills with the ability to interpret data and make informed decisions. - Excellent communication and collaboration skills. - Ability to manage budgets effectively and optimize campaigns for maximum ROI. - Familiarity with digital marketing tools and analytics platforms. If you are passionate about performance marketing and have a track record of driving successful campaigns, we would love to hear from you.