Performance Marketing Specialist

We are seeking a Performance Marketing Specialist to join our dynamic marketing team in Haryana. The ideal candidate will have a strong background in performance marketing, digital marketing, and social media marketing, with a proven track record of managing online campaigns and optimizing paid media strategies. As a Performance Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your analytical skills will be crucial in measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). Key Responsibilities: - Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Develop and manage digital marketing strategies to increase brand awareness and drive traffic. Required Skills: - Proven experience in performance marketing and digital marketing. - Strong understanding of social media marketing and online campaign management. - Experience with paid media strategies and tools. - Excellent analytical skills and ability to interpret data. - Strong communication and collaboration skills. If you are passionate about digital marketing and have a results-driven mindset, we would love to hear from you. Join us in our mission to enhance our online presence and drive business growth.