Performance Marketing Specialist
Description
Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.
You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.
You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.How you'll contribute
- Coordinate and appropriately resource internal and external creative partners in the campaign process.
- Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign.
- Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign.
- Managing the content and creative components including working with other team members and/or vendors in production.
- Initiate collaboration with multiple stakeholder groups to source and verify content, build copy and creative.
- Ensure project planning includes stakeholder input and considerations.
- Foster a client-centered approach in all aspects of the work we do, with a focus on transparency and inclusion.
What you bring
- Diploma in marketing, business or similar education.
- Bachelor's degree in marketing, business or similar education an asset.
- 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.
- Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
- Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
- Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
- Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
- Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
- Familiarity with CRM platforms, marketing automation, and email marketing (asset).
- Proficiency in Adobe Creative Suite (asset).
- Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
- Working knowledge of Microsoft Office Suite.
Skills
As published by lever · 12 questions
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, Other website, What is your gender identity? Please select all that apply. We use this information to better understand and serve the SAIT community by advancing our belonging initiatives and offering relevant support services., Do you identify as First Nation, Métis, or Inuk? Please select all that apply.We collect this information to help SAIT better understand our employee population and offer culturally relevant support, explore grant opportunities and meet the requirements of the Employee Equity Act., Do you identify as having a disability or medical condition? We use this information for government requirements, reporting, and to better understand and serve the SAIT community., Please indicate your ethnicity below. Please select all that apply. We use this information for government requirements, reporting and to better understand and serve the SAIT community., Do you identify as Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer, and/or “plus” (2SLGBTQ+)?We collect this information to better understand and serve the SAIT community by advancing our belonging initiatives and offering relevant support services.
Short answers (2)
- What are your salary expectations for this role? (dollar amount or range)
- If you selected "Other" to the above, please specify here. optional
Pick from a list (8)
- Are you entitled to work in Canada?
- Where did you first hear about this opportunity? optional
- Which of the following best describes the sector you are currently working in, or most recently worked in? optional
- Have you previously been employed by SAIT?
- By submitting this application, you are giving us permission to contact you. POPA NOTIFICATION STATEMENT The personal information that you provide to SAIT is collected under the authority of the Protection of Privacy Act (POPA) section 4(c) and will be used for the purposes of managing the application, selection and interview process. For questions about the collection of personal information and use, contact Human Resources at 403.284.8633. optional
- What is the highest level of education you have completed?
- This role requires employees are based in Alberta. Are you currently residing in Alberta or looking to relocate to Alberta?
- How many years of directly related experience do you have in digital marketing, including managing paid advertising campaigns, coordinating projects, and managing approval processes? optional
Attachments (2)
- Upload cover letter (Optional) 1 upload allowed max size 100 mb optional
- Upload education credentials (Optional) 1 upload allowed max size 100 mb optional