Performance Marketing Specialist

You'll own paid media campaigns across multiple clients and platforms — from strategy and setup through to optimisation and reporting.

— Plan, launch, and optimise paid campaigns Google Ads, Meta Ads, LinkedIn, YouTube — across multiple client accounts simultaneously.

— Make budgets work harder Efficient spend management, smart bidding strategies, and constant optimisation to maximise ROI and ROAS.

— Run A/B tests that actually change decisions Not testing for the sake of it — testing to learn and improve.

— Set up tracking that tells the real story Pixels, conversion events, GA4, Tag Manager — you don't rely on platform-reported numbers alone.

— Turn data into direction Analyse campaign performance and present clear, actionable recommendations — not just charts.

— Collaborate with creative and content teams Brief them on what's working, what the audience is responding to, and what needs to change.

— Build and present performance reports To internal stakeholders and directly to clients — clearly, confidently, and honestly.

— Stay ahead of the platforms Algorithm changes, new ad formats, AI-powered marketing tools — you're always watching.

YOU'RE PROBABLY THE RIGHT PERSON IF

— You think in funnels Awareness, consideration, conversion, retention — you know which lever to pull at each stage.

— You're data-obsessed without being data-paralysed You know when to trust the numbers and when to trust your instincts.

— You've managed significant monthly ad budgets And you can speak to the decisions you made with them.

— You're comfortable with ambiguity Not every brief comes perfectly packaged. You ask the right questions and get moving.

— You treat client budgets like your own Every wasted rupee bothers you. Every efficient conversion excites you.

— You can explain campaign strategy to a founder who's never run ads before

THE KIND OF WORK YOU'LL OWN

Paid search and social campaigns. Lead generation and e-commerce performance strategies. Retargeting and audience segmentation. Conversion tracking and attribution modelling. Landing page optimisation. Performance reporting and client advisory.

YOUR TOOLKIT

Must have: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio. Preferred: LinkedIn Ads, YouTube Ads, SEO fundamentals, CRO principles. Google Ads and Meta Blueprint certifications are a strong advantage.

— 3–6 years in performance marketing or paid media

— Proven experience managing significant monthly ad budgets across multiple platforms

— Experience in a digital marketing agency is highly preferred

— Strong understanding of lead generation, e-commerce, and performance marketing best practices

— Excellent analytical and data interpretation skills

— Strong communication and stakeholder management abilities

— A degree in Marketing, Business, Digital Marketing, or a related field