Performance Marketing

Job Summary

Truww seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.

Responsibilities

• Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Meta Ads, and other search platforms

• Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities

• Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI

• Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives

• Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions

• Assist in astute budget management and bid adjustments to maximize campaign performance

• Stay at the forefront of the latest SEM trends, best practices, and algorithm updates

• Generate comprehensive reports on campaign performance, providing actionable insights and recommendations

Requirements

• Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing

• Robust understanding of digital marketing concepts, particularly SEM and PPC

• Familiarity with Google Ads and Google Analytics is a significant advantage

• Exceptional analytical skills and proficiency in Excel or other data analysis tools

• Outstanding written and verbal communication skills

• Meticulous attention to detail with strong organizational and time-management abilities

• Ability to thrive independently and contribute seamlessly in a team within a high-paced environment

• Eagerness to swiftly adapt and master new tools and technologies

Preferred Skills

• Prior experience or an internship in digital marketing is a distinctive advantage

• Certification in Google Ads is a significant asset

• Profound knowledge of SEO principles and their correlation to SEM

• Experience in executing A/B testing and driving conversion rate optimization (CRO)