Personal Branding Content Creator

About the Company:

Founded in Singapore, the company is leading real estate agency operates as one of the region's largest listed real estate brokerages, delivering integrated services spanning residential, commercial, and industrial transactions, project marketing, investment sales, corporate leasing, and property valuation.

We are looking for a Personal Branding Content Creator to drive and elevate the executive brand presence and social media positioning for the CEO and Executive Director. This role spans end-to-end content strategy, video production, event coverage, calendar planning, and cross-functional coordination to cultivate an authentic public image across digital platforms.

• Location: Petaling Jaya, Malaysia
• Work Mode: Work from Office
• Role: Personal Branding Content Creator

Core Responsibilities:

• Executive Branding Strategy & Identity: Formulate and execute tailored personal branding strategies for the CEO and Executive Director, establishing a distinct brand voice, visual aesthetics, and compelling narrative alignment across all digital channels.
• On-the-Ground Visual Capture & Styling: Shadow executives during corporate meetings, industry events, networking sessions, and daily routines to capture authentic behind-the-scenes footage and lifestyle moments, while assisting with environment setup, wardrobe coordination, and styling.
• Content Creation & Multi-Platform Publishing: Produce engaging short-form video content (Reels, TikTok, Xiaohongshu/XHS) as well as static images, captions, scripts, and lifestyle stories in English and Mandarin, delivering a monthly quota of at least 12 published posts per executive (6 videos and 6 static/carousel posts).
• Social Media Management & Trend Capitalization: Oversee, schedule, and grow official profiles on TikTok, Instagram, Xiaohongshu, and Facebook using an organized content calendar, while actively monitoring trends, audience comments, and DMs to maximize reach and engagement.
• Performance Analytics & Asset Archiving: Track social media performance metrics, channel growth, and engagement statistics to pitch fresh content ideas, while maintaining a structured digital asset library for future brand usage.
• Cross-Departmental & Vendor Coordination: Liaise seamlessly with external photographers, videographers, designers, and marketing vendors, while collaborating with internal business units to gather information and ensure timely delivery of branding campaigns.

Requirements

• Diploma or Bachelor's Degree in Mass Communication, Digital Media, Marketing, Business, or a related discipline.
• Requires 2 to 3 years of hands-on working experience in content creation, social media management, digital marketing, or multimedia storytelling.
• Fluent communication, storytelling, scriptwriting, and copywriting skills in both English and Mandarin.
• Demonstrated proficiency in producing and editing short-form video content tailored for TikTok, Instagram, Xiaohongshu (XHS), and Facebook.
• Mastery of modern editing software and design tools such as CapCut, Canva, and video editing applications.
• Exceptionally creative, detail-oriented, self-motivated, and organized with solid project coordination and time-management capabilities to operate independently in a high-speed environment.

Remunerations:
RM 3,500 - RM 4,500

Consultant In-charge:
Andrea | andrea.low@hunters-in.com | 018 225 3693