Personal Lines Insurance Marketing Specialist

About Legacy Risk Solutions

Legacy Risk Solutions is a leading independent insurance agency platform headquartered in Gainesville, Georgia. Through its growing network of agency partners across the Southeast, Legacy provides commercial insurance, employee benefits, personal insurance, and risk management solutions to businesses and individuals. Built on a people-first culture rooted in integrity, growth, and partnership, Legacy combines local expertise with the strength and resources of a larger organization to deliver exceptional service and long-term success for clients, employees, and agency partners.

Position Summary

Legacy Risk Solutions is seeking a knowledgeable and detail-oriented Personal Lines Insurance Marketing Specialist to join our growing team. This role is responsible for marketing new and renewal personal insurance business by partnering with Producers, Personal Lines Account Managers, and carrier partners to secure competitive insurance solutions that meet clients' unique coverage needs.

The ideal candidate thrives in a fast-paced agency environment, enjoys building strong carrier relationships, and has a deep understanding of personal insurance products, underwriting guidelines, and carrier appetites. This individual plays a key role in supporting agency growth by identifying the best coverage options while delivering exceptional internal service.

What You'll Do

• Partner with Producers and Personal Lines Account Managers to develop effective marketing strategies for new and renewal personal insurance accounts.
• Prepare and submit complete underwriting information to carrier partners to obtain competitive quotes for personal insurance products, including homeowners, auto, umbrella, flood, recreational vehicles, and other personal lines coverages.
• Evaluate carrier proposals, coverage options, deductibles, endorsements, exclusions, and underwriting requirements to ensure appropriate insurance recommendations.
• Review firm quotes for accuracy, pricing, and coverage before presenting options to Producers and Account Managers.
• Prepare professional client proposals that clearly communicate coverage options, premium comparisons, and carrier recommendations.
• Coordinate the binding of coverage and ensure timely completion of all required documentation.
• Communicate carrier recommendations, underwriting considerations, and coverage differences to Producers and Account Managers.
• Build and maintain strong relationships with carrier marketing representatives and underwriters to stay informed on carrier appetites, product enhancements, and market trends.
• Participate in carrier meetings, product training, webinars, and continuing education to remain current on industry changes and personal insurance market opportunities.
• Identify opportunities to improve marketing workflows, carrier relationships, and placement strategies.
• Maintain accurate documentation within the agency management system while ensuring compliance with agency standards.
• Support agency growth by delivering responsive, accurate, and timely marketing services that help retain existing clients and win new business.