Personalisation Strategy Manager FTC

As a Personalisation Strategy Manager (FTC), you will lead the development and delivery of data-driven audience strategies that enhance customer engagement and drive growth. Working across digital, CRM and data teams, you’ll turn insight into personalised experiences that increase relevance, conversion and long-term customer value.

As Personalisation Strategy Manager, you will…

• Develop and deliver personalisation and audience strategies that drive customer engagement, frequency and retention
• Use data and segmentation to create targeted, relevant customer experiences across digital and CRM channels
• Partner with data science, product, CRM and marketing teams to deliver value from our MarTech and customer data platforms
• Lead the development of measurement frameworks to track customer value and identify next best actions
• Support the rollout of AI-led decisioning and personalisation capabilities to enhance digital customer journeys

What you’ll bring…

• Strong experience in customer data, analytics, segmentation and personalisation within a B2C environment
• Proven ability to translate complex data into clear, actionable insights that drive commercial outcomes
• Experience working with customer data platforms and CRM tools (e.g. Treasure Data, Braze or similar)
• Excellent stakeholder management skills, with the ability to influence across multiple teams
• Analytical and commercially minded, with a passion for improving customer experience through data

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…