Physician Liaison / Business Development Representative

Physician Liaison / Business Development Representative (Outpatient Imaging)

Piedmont Community Imaging is seeking a relationship-driven Physician Liaison to promote our outpatient imaging services and support business growth throughout the Columbus market. This role focuses on building relationships with referring physicians and healthcare providers, identifying new business opportunities, and increasing awareness of our imaging services through consistent, consultative outreach. Healthcare or radiology sales experience is preferred.

This is a field-based position requiring frequent local travel throughout the assigned territory.

Job Summary:

The Physician Liaison develops and maintains relationships with referring physicians, healthcare providers, and office staff to strengthen referral partnerships and drive business growth. This individual works closely with internal teams to understand provider needs, communicate service offerings, monitor referral activity, and execute outreach strategies that support organizational goals.

Key Responsibilities:

• Develop and maintain relationships with referring physicians, healthcare providers, office staff, and internal teams to strengthen partnerships and support referral growth.
• Conduct regular in-person visits to physician offices and healthcare facilities to promote imaging services, understand provider needs, and identify opportunities for collaboration.
• Manage an assigned territory and target list, maintaining consistent outreach and engagement with existing and prospective referral sources.
• Develop and execute business development strategies to meet or exceed performance goals.
• Analyze referral data, market trends, and competitive activity to identify growth opportunities and adjust outreach strategies.
• Communicate service offerings and key differentiators in alignment with organizational marketing initiatives.
• Maintain accurate and timely documentation of outreach activities, interactions, and outcomes in the CRM system.
• Coordinate provider meetings, in-services, and events to strengthen relationships and increase awareness of imaging services.
• Collaborate with internal teams and participate in meetings, training, and organizational initiatives to support shared business goals.

Rewards You'll Love:

• Full-Time, salaried, exempt position
• Performance-based incentive program
• Paid Time Off, eligible after 3 months of employment
• Company-paid holiday time
• Health Insurance including medical, dental, vision and prescription coverage with FSA & HSA account options
• Company-paid life insurance
• Short-term and Long-term disability
• Employee assistance program
• 401k company matching program, eligible after 3 months of employment