品牌與零售發展經理【Brand & Retail Development Manager】

關於 MON CARBONE
MON CARBONE 是一個高端碳纖維生活方式品牌，致力於打造融合尖端材料科技、精湛工藝與雋永設計理念的創新產品。我們汲取德國工程設計的靈感，融合日本精湛工藝，並藉由臺灣在碳纖維領域的專業技術進行研發；我們的使命是讓更多人能夠領略並享受碳纖維的獨特魅力。

About MON CARBONE
MON CARBONE is a premium carbon fiber lifestyle brand dedicated to creating innovative products that combine advanced material technology, exceptional craftsmanship, and timeless design. Inspired by German engineering, refined with Japanese craftsmanship, and developed through Taiwanese carbon fiber expertise, our mission is to make the beauty of carbon fiber accessible to more people.

工作內容
Job Responsibilities:

一、品牌策略與管理

• 制定並執行品牌年度發展策略與行銷計畫。
• 維護品牌形象，確保所有品牌接觸點（線上、線下、零售、展覽等）的一致性。
• 持續提升 MON CARBONE 在高端生活風格與碳纖維科技領域的品牌價值與市場定位。

I. Brand Strategy and Management

• Formulate and execute annual brand development strategies and marketing plans.
• Maintain brand image and ensure consistency across all brand touchpoints (online, offline, retail, exhibitions, etc.).
• Continuously enhance MON CARBONE’s brand value and market positioning within the high-end lifestyle and carbon fiber technology sectors.

二、零售通路開發與管理

• 規劃及管理百貨公司、品牌專櫃、快閃店（Pop-up Store）、精品通路及經銷夥伴。
• 負責零售活動、檔期企劃及店鋪營運績效管理。
• 開發新的零售合作機會，提升品牌曝光及銷售成長。

II. Retail Channel Development and Management

• Plan and manage department store locations, brand counters, pop-up stores, boutique channels, and distribution partners.
• Oversee retail activities, promotional campaign planning, and store operational performance.
• Develop new retail partnership opportunities to boost brand exposure and drive sales growth.

三、品牌行銷與公關

• 規劃並執行品牌行銷活動，包括數位行銷、社群媒體、廣告、公關及媒體合作。
• 規劃品牌內容（品牌故事、產品影片、平面拍攝、社群素材等），提升品牌影響力。
• 與設計、媒體及外部合作夥伴共同完成品牌專案。

III. Brand Marketing & Public Relations

• Plan and execute brand marketing activities, including digital marketing, social media, advertising, PR, and media partnerships.
• Develop brand content (brand stories, product videos, photography, social media assets, etc.) to enhance brand influence.
• Collaborate with design teams, media outlets, and external partners to execute brand projects.

四、產品上市與商品企劃

• 與產品開發團隊合作，規劃新品上市策略及行銷計畫。
• 依市場需求提出商品企劃、陳列建議及產品組合策略。
• 蒐集市場資訊、競品分析及消費者回饋，作為產品優化與新品開發的依據。

IV. Product Launch and Merchandising

• Collaborate with the product development team to devise launch strategies and marketing plans for new products.
• Propose merchandising plans, display recommendations, and product portfolio strategies based on market demand.
• Gather market intelligence, conduct competitor analysis, and collect consumer feedback to inform product optimization and new product development.

五、商業合作與市場拓展

• 開發國內外品牌合作機會，包含精品、汽車、科技、運動、高爾夫及生活風格品牌等異業合作。
• 協助拓展日本、台灣、美國及其他海外市場，建立長期合作夥伴關係。
• 規劃並執行品牌展覽、國際活動及市場推廣計畫。

V. Business Partnerships and Market Expansion

• Develop partnership opportunities with domestic and international brands, including cross-sector collaborations with luxury, automotive, technology, sports, golf, and lifestyle brands.
• Assist in expanding into markets such as Japan, Taiwan, and the US, as well as other overseas regions, while establishing long-term partnerships.
• Plan and execute brand exhibitions, international events, and market promotion initiatives.

六、營運分析與績效管理

• 分析品牌、零售及行銷活動成效，提出改善建議。
• 定期追蹤銷售目標、品牌 KPI、行銷投資報酬率（ROI）及市場趨勢。
• 定期向管理階層提出品牌營運分析及未來策略建議。

VI. Operations Analysis and Performance Management

• Analyze the performance of the brand, retail operations, and marketing campaigns; propose recommendations for improvement.
• Regularly track sales targets, brand KPIs, marketing ROI, and market trends.
• Periodically present brand operations analyses and strategic recommendations to management.

七、跨部門協作

• 與產品開發、業務、設計、供應鏈及海外團隊密切合作，確保品牌策略有效落地。
• 推動跨部門專案，提升整體營運效率與品牌競爭力。

VII. Cross-functional Collaboration

• Collaborate closely with product development, sales, design, supply chain, and overseas teams to ensure the effective implementation of brand strategies.
• Drive cross-functional projects to enhance overall operational efficiency and brand competitiveness.