品牌主任Brand Supervisor

Join the Doritos Brand Team and support the development and execution of brand strategies, integrated marketing campaigns, and product innovation initiatives to drive sustainable brand growth.

1.Propose IMC campaign ideas and execute plans to ensure brand objectives are achieved.
2.Cooperate with internal and external members to come up with campaign proposals and make sure the execution results meet objectives.
3.Generate new product innovation ideas to strengthen brand future sales, and ensure that the delivery of annual operating plan achieves business goals.
4.Develop new product 4P elements and coordinate with internal team members on channel strategies.
5.Study and analyze the market research data to identify brand issues and point out potential opportunities.
6.Monitor and manage the A&M expenses in accordance with the annual budget.