PL - Marketing & Events Specialist
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About the Brand
BYD is a global leader in electric mobility and innovative automotive technologies. As a fast-growing automotive brand, we focus on impactful, well-executed events that build awareness, support sales, and strengthen brand presence.
Key Responsibilities
End-to-end planning and execution of automotive events without agency support (product launches, test drives, dealer events, trade shows, roadshows, press events).
Full ownership of the event process: concept creation, budgeting, logistics, production, timelines, and on-site execution with HQ close cooperation.
Direct coordination of venues, suppliers, production partners, technical teams, and staff.
Managing event logistics including transportation, branding, guest flow, and on-site problem solving.
Close cooperation with marketing, sales, PR, and dealer networks to align events with business objectives.
Preparation of event materials and on-site branding in line with brand guidelines.
Post-event reporting, cost control, and evaluation of effectiveness.
Actively sourcing and creating, high quality content (media, premium influencers, creators, brand partners).
Collaborating with media partners and external stakeholders.
Ensuring brand consistency and positioning across all marketing and event activities.
Identifying non-standard, high-end opportunities for brand presence (industry, lifestyle, business, design, and technology events).
Coordinating production of marketing and event materials (online and offline).
Monitoring performance of marketing and event initiatives and providing recommendations for further development.
Proven experience in direct offline media buying.
Requirements
Proven experience in independently organizing events from A to Z, preferably in automotive, technology, or large-scale brand environments.
Strong operational mindset — hands-on, practical, and solution-oriented.
Ability to work without agency support and manage multiple stakeholders directly.
Excellent organizational, negotiation, and time-management skills.
High resilience and ability to work under pressure during event delivery.
Strong communication skills and attention to detail.
Fluent English for cooperation with international teams.
Willingness to travel and work on-site during events.
Valid driving license (category B).
We Offer
Opportunity to build and scale an in-house event function within a global automotive brand.
Exposure to international projects and cooperation with global teams.
Competitive compensation aligned with experience and responsibility.
Dynamic work environment focused on execution, quality, and results.