Planner

Key responsibilities:Effectively supports the day to day planning on key accounts in collaboration with senior team membersBuilds and develops media owner relationships in order to drive market leading planning for clientsWorks with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’sBuilds understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners

Job Description:

Key Responsibilities:

• Develop and execute strategic media plans across online and offline channels to achieve client marketing objectives.

• Lead media planning activities for assigned accounts, ensuring campaigns are aligned with business goals, target audiences, and budget requirements.

• Analyze market trends, audience insights, competitive activities, and media consumption behaviors to inform planning recommendations.

• Manage the end-to-end planning process, including media strategy development, budget allocation, channel selection, and performance forecasting.

• Build and maintain strong relationships with media owners, vendors, and strategic partners to secure optimal opportunities and added value for clients.

• Collaborate closely with internal teams including Client Services, Digital, Trading, Analytics, and Operations to ensure seamless campaign execution.

• Monitor campaign performance and provide actionable insights to optimize media effectiveness and return on investment (ROI).

• Prepare and present media recommendations, campaign reports, and strategic reviews to clients and senior stakeholders.

• Negotiate media opportunities and support trading initiatives to maximize value and efficiency of media investments.

Location:

Bangkok

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent