Platform Product Manager (Developer Stream)

Jira ticket

We are looking for a Strong Middle Platform Product Manager who will lead the evolution of Setapp’s vendor ecosystem, empowering external developers and software creators to distribute their products seamlessly. You will own the end-to-end journey for vendors — from optimizing onboarding timelines and build verification flows to pioneering modern developer workflows.

If you enjoy solving complex platform puzzles, making data-informed decisions in ambiguous environments, and bridging the gap between business strategy and technical execution, this role is for you.

In this role, you will:

• Own and drive the end-to-end product strategy for the vendor ecosystem and developer experience.

• Lead the creation and evolution of modern vendor tools and web interfaces to streamline onboarding, asset distribution, and build verification flows.

• Optimize the time-to-publish metric to help vendors seamlessly move through security, legal, and operational checks in days instead of weeks.

• Innovate on developer workflows by exploring agentic and LLM-driven interactions alongside traditional administration tools.

• Act as an internal advocate for vendors by aligning priorities across engineering, business development, marketing, legal, and security teams.

• Define clear success metrics, manage cross-team deliverables, and make data-informed decisions to continuously boost vendor engagement.

Skills you’ll need to bring:

• 4+ years of product management experience across B2C or B2B segments with a focus on platforms, SaaS infrastructure, or developer-facing tooling.

• Demonstrated capability to own a product roadmap from discovery to execution without requiring ready-made specifications.

• Strong cross-functional leadership skills with a track record of driving initiatives across multiple engineering teams and departments.

• Hands-on expertise in conducting user discovery and synthesizing complex feedback into an actionable product strategy.

• Confident understanding of core technical concepts including API structures, authentication mechanisms, web applications, and build pipelines.

• Exceptional stakeholder management skills with the ability to defend product priorities and influence decision-making without direct authority.

• Experience defining success metrics (North Star metrics), measuring product impact, and navigating complex systems in ambiguous environments.

• At least an Upper-Intermediate level of English and fluent Ukrainian.

As a plus:

• Background in software marketplaces or partner ecosystem platforms.

• Hands-on experience building platform products, developer tools, SaaS infrastructure, APIs, or internal tooling.

• Proven track record of managing complex product ecosystems rather than isolated features.