Platforms Designer (UI/UX)

Platforms Designer (UI/UX)

About the Role

As a Platforms Designer, you are responsible for designing intuitive, scalable, and engaging digital experiences across the organization's platform ecosystem.

You will work closely with Platforms Managers, Engineering, Data, and business stakeholders to transform business requirements into user-centered experiences that balance customer needs, operational efficiency, and business objectives.

This role spans customer-facing applications, marketing platforms, internal tools, and operational systems. You are responsible for ensuring platform experiences are intuitive, consistent, accessible, and aligned with established design standards.

You are accountable for the user experience and design quality of the platforms you support, while helping platform teams make better decisions through user research, behavioral insights, and funnel analysis.

Key Responsibilities

User Experience Design

• Translate business requirements into user journeys, workflows, wireframes, and platform experiences.

• Design user-centered solutions that balance usability, operational requirements, and business objectives.

• Create information architecture, interaction flows, and navigation structures for digital platforms.

• Identify friction points and recommend experience improvements across customer and employee journeys.

• Partner with Platforms Managers to ensure user needs are represented throughout the delivery lifecycle.

User Interface Design

• Create high-fidelity designs, mockups, and prototypes for platform initiatives.

• Ensure consistency across digital experiences through the application of design standards and reusable patterns.

• Maintain visual consistency, usability, and accessibility across all platform experiences.

• Collaborate with Engineering teams to ensure designs are implemented as intended.

Research, Analytics & Validation

• Participate in discovery activities alongside Platforms Managers and stakeholders.

• Conduct user interviews, usability testing, and design validation activities when required.

• Analyze customer journeys, conversion funnels, feature adoption, engagement metrics, and drop-off points to identify opportunities for improvement.

• Partner with the Data team and Platforms Managers to interpret platform performance data and validate design hypotheses.

• Gather user feedback and behavioral insights to inform design decisions.

• Validate design solutions before development and after release to ensure desired outcomes are achieved.

Design Systems & Standards

• Contribute to and maintain the organization's design system, component library, and design standards.

• Promote consistency across customer-facing and internal platform experiences.

• Establish reusable design patterns that improve delivery speed and design quality.

• Ensure accessibility, usability, and design best practices are consistently applied across platforms.

Delivery Support & Design QA

• Partner with Platforms Managers throughout the delivery lifecycle.

• Support Sprint 0 activities through design exploration, wireframing, prototyping, and experience validation.

• Participate in solutioning discussions to provide user experience and interaction design perspectives.

• Review implemented features and provide design quality assurance before release.

• Ensure delivered experiences align with approved designs and user experience principles.

• Support User Acceptance Testing (UAT) and release readiness activities when required.

Success in This Role

A successful Platforms Designer creates intuitive and consistent platform experiences that improve customer satisfaction, employee productivity, platform adoption, and business outcomes.

They combine design expertise, user research, and data-driven decision making to reduce friction, improve conversion, and help platform teams deliver experiences that users love.