POP! Slots - User Acquisition Manager
We are looking for a User Acquisition Manager to help grow POP! Slots, our flagship mobile game in PLAYSTUDIOS. In this role, you’ll own user acquisition and retargeting initiatives, manage a multi-million-dollar annual marketing budget, and find new ways to grow our player community while meeting ROAS targets.
We’re looking for someone who loves both numbers and creative ideas: a curious, hands-on marketer who can spot opportunities in the data, test fresh approaches, and work with different teams to make them happen. If you enjoy taking ownership and finding new ways to grow a game, we’d love to hear from you!Key Responsibilities:
Own user acquisition and retargeting initiatives for POP! Slots, including the planning and management of a multi-million-dollar annual marketing budget.
Build, measure, and optimize campaigns to grow our player base and revenue while meeting ROAS targets.
Use data and creative thinking to develop test plans, explore new channels, and bring fresh ad concepts to life.
Identify and run tests across creative formats, platforms, and targeting approaches, then turn the results into clear next steps.
Build, negotiate, and grow strategic relationships with media partners, networks, and acquisition platforms.
Work closely with product, creative, and marketing teams to connect acquisition efforts with wider product marketing and social media initiatives.
Spot growth opportunities beyond your day-to-day campaigns and take the lead in moving them forward.
Requirements
2+ years of hands-on experience in mobile user acquisition or performance marketing, including ad buying and campaign analysis at scale.
Strong understanding of the free-to-play mobile media buying ecosystem.
Experience managing campaigns on self-serve platforms such as Meta, Google, DSPs, and ad networks, as well as with fully managed partners, including offerwall, CPE, and incentivized networks.
Exceptional analytical skills and attention to detail, with the ability to communicate results clearly and turn insights into actionable next steps.
Advanced Microsoft Excel skills and an interest in developing additional technical skills.
Strong business judgment and creative thinking, with the ability to spot new opportunities, test ideas, and challenge existing approaches.
Ability to negotiate and influence internal stakeholders and external partners.
Ability to work independently and collaboratively in a fast-paced environment.
Fluent English, both written and spoken.
BA/BSc in an analytical or quantitative field, such as Economics, Business Administration, Mathematics, Statistics, Accounting, etc.
YOU GET BONUS POINTS FOR ;)
Experience in performance marketing for mobile games.
Experience in the social casino space.
This is a hybrid role based in our Tel Aviv office