Powersport & Marine Sales Product Specialist

The Power Sports & Marine Sales Specialist is responsible for providing excellent customer service while driving sales and ensuring the efficient operation of the dealership's sales floor. This role involves engaging with customers, understanding their needs, presenting product options, and closing sales to meet or exceed sales targets. The ideal candidate should have strong sales skills, knowledge of power sports products, and the ability to deliver exceptional customer experiences in a fast-paced, team-oriented environment.

Sales & Customer Service:

• Drive sales and revenue growth by identifying and targeting potential customers, setting sales targets, and implementing sales strategies.
• Provide expert knowledge of power sports products, including motorcycles, ATVs, snowmobiles, and UTVs, to help customers make informed purchase decisions.
• Assist customers in selecting the right products based on their needs and preferences, guiding them through financing options and warranties.
• Ensure excellent customer service by addressing customer concerns promptly and professionally, maintaining a positive and friendly relationship with all customers.
• Develop and maintain relationships with both new and existing customers, ensuring repeat business and high levels of customer satisfaction.
• Support promotional efforts and marketing initiatives, contributing to in-store events and promotions to attract new customers.

Product Knowledge & Merchandising:

• Stay informed about the latest industry trends, products, and technologies in the power sports sector to provide accurate and up-to-date information to customers.
• Assist with merchandising and maintaining an organized sales floor, ensuring products are presented effectively and are easily accessible to customers.
• Work closely with the service department to stay informed about any updates, recalls, or service needs that might affect customer purchases.

Sales Process & Reporting:

• Manage the entire sales process from initial customer contact through closing the sale, ensuring a smooth and seamless experience for the customer.
• Meet or exceed monthly and annual sales targets, ensuring that individual and team sales goals are achieved.
• Maintain accurate records of customer interactions, sales activities, and inventory.
• Prepare sales reports and share insights with the sales manager to help identify trends and opportunities for improvement.

Operational Efficiency:

• Assist with inventory management, ensuring adequate stock levels of vehicles and parts to meet customer demand.
• Ensure that all sales transactions are processed accurately and efficiently, following dealership procedures.
• Maintain compliance with all regulatory requirements, including safety, environmental, and legal standards.

Expectations:

• Achieve sales and profitability targets while maintaining high customer satisfaction.
• Foster a positive, collaborative work environment with a focus on teamwork and customer success.
• Keep up-to-date with industry trends and product knowledge to maintain credibility and expertise in the field.
• Consistently monitor sales performance and adjust strategies to optimize sales effectiveness and customer satisfaction.

REQUIREMENTS:

• Proven experience in sales, preferably in the power sports, automotive, marine, or RV industry.
• Strong product knowledge of power sports vehicles, including motorcycles, ATVs, snowmobiles, and UTVs.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to achieve sales targets and drive revenue growth.
• Strong customer service skills with a passion for delivering exceptional experiences.
• Basic understanding of financing and warranty options.
• Proficiency in sales software and other relevant tools.
• A high school diploma or equivalent is required. A degree or certification in sales or a related field is a plus.