PPC Lead

GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.

Role Summary:

We are looking for a results-driven and strategic PPC Lead to manage paid advertising campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate will lead a team of PPC specialists, develop high-performing campaign strategies, optimize advertising spend, and ensure exceptional ROI for clients across multiple industries.

Key Responsibilities:

• Develop and implement paid media strategies aligned with client goals.
  
• Plan campaigns across Google, Meta, LinkedIn, and other advertising platforms.
  
• Conduct keyword, audience, and competitor research to maximize campaign performance.
  
• Monitor and optimize campaigns to improve ROI, conversions, and overall performance.
  
• Manage budgets, bidding strategies, and campaign quality.
  
• Perform A/B testing and implement data-driven improvements.
  
• Lead, mentor, and support the PPC team.
  
• Allocate tasks, review campaign performance, and ensure timely delivery.
  
• Collaborate with Creative, Content, SEO, and Web teams for integrated campaigns.
  
• Understand client objectives and recommend effective advertising strategies.
  
• Present campaign performance reports and optimization plans.
  
• Build strong client relationships and address campaign-related queries.
  
• Analyze campaign data using Google Analytics, Looker Studio, and advertising platforms.
  
• Prepare regular performance reports with actionable insights.
  
• Track KPIs and recommend improvements based on campaign performance.
  
• Stay updated with industry trends, platform updates, and AI-driven advertising tools.
  
• Identify process improvements and maintain best practices.
  
• Take ownership of campaign quality, deadlines, and client satisfaction.
  
  

Requirements

Education: Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or related field.

Experience: 5–8+ years in PPC/Performance Marketing with agency experience preferred.

Skills & Competencies:

Google Ads Certification, Meta Blueprint Certification (preferred)

Google Analytics (GA4), Tag Manager

Team leadership, Budget management, Excellent client communication

Benefits

• Opportunity to lead high-budget campaigns
  
• Performance incentives
  
• Collaborative work environment
  
• Career growth opportunities