PPC Manager

We are looking for an experienced and results-oriented Amazon PPC Manager to develop, implement, and optimize our advertising strategies on Amazon. The ideal candidate will have a strong understanding of Amazon's advertising platforms, excellent analytical skills, and the ability to drive growth through data-driven decision-making.

Responsibilities:

• Develop and execute comprehensive PPC strategies across all Amazon advertising types (Sponsored Products, Sponsored Brands, Sponsored Display, etc. ).
• Manage daily operations of Amazon PPC campaigns, including keyword research, bid management, and budget allocation.
• Analyze campaign performance data and make data-driven decisions to optimize ROI.
• Conduct A/B tests to improve ad copy, landing pages, and overall campaign effectiveness.
• Monitor competitor activities and adjust strategies accordingly.
• Collaborate with the product and content teams to ensure alignment between PPC campaigns and product listings.
• Stay up-to-date with Amazon's advertising policies, best practices, and new features.
• Prepare and present regular performance reports to leadership, including insights and recommendations.
• Manage advertising budget efficiently to maximize ROAS (Return on Ad Spend).
• Identify new growth opportunities within Amazon's advertising ecosystem.
• Work closely with the broader marketing team to ensure consistent messaging across all channels.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• 1+ years of experience managing Amazon PPC campaigns, preferably for a brand or agency.
• Proven track record of driving sales growth and improving ROAS through Amazon advertising.
• Strong analytical skills with proficiency in data analysis and interpretation.
• Experience with Amazon Advertising Console and third-party PPC management tools.
• In-depth knowledge of Amazon's A9 algorithm and its impact on advertising.
• Excellent Excel skills for data manipulation and reporting.
• Strong communication skills to present complex data in an easily understandable format.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

• Familiarity with other e-commerce platforms and their advertising systems.
• Knowledge of SEO principles and their application to Amazon listings.
• Experience with data visualization tools.