PPC Specialist

Brightech is an international company building digital and operational solutions that support business growth across multiple industries. As part of a holding company focused on the U.S.transportation and logistics market, we operate across the USA, Mexico, Poland, and Ukraine.

We are seeking a proactive, analytical PPC Specialist to join our marketing team and take ownership of paid acquisition campaigns across Google, Meta, and LinkedIn. This role is ideal for someone who combines strong performance marketing expertise with a data-driven mindset and enjoys testing, optimizing, and scaling campaigns in a fast-paced B2B environment.

What You’ll Do:

Launch, manage, and optimize advertising campaigns across:Google Ads (Search, Display, YouTube)
Meta Ads (Facebook / Instagram)
LinkedIn Ads

Monitor and improve key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates
Build and optimize campaign structures, audiences, bidding strategies, and keyword targeting
Conduct A/B testing of creatives, landing pages, audiences, and offers
Analyze campaign performance and generate actionable insights
Set up and validate conversion tracking using GA4 and Google Tag Manager
Collaborate with designers and the marketing team on creative strategy
Identify scaling opportunities and continuously improve campaign efficiency
Manage advertising budgets and ensure efficient spend allocation

Requirements:

2+ years of hands-on experience in PPC / Performance Marketing
Strong experience with:Google Ads
Meta Ads
LinkedIn Ads

Experience managing lead generation and performance campaigns
Solid understanding of:campaign optimization
attribution
conversion funnels
customer journey

Experience with:Google Analytics 4 (GA4)
Google Tag Manager (GTM)
conversion tracking setup

Ability to analyze data and make data-driven decisions
Experience with keyword research, search terms analysis, and negative keywords
Confident use of Google Sheets / Excel for reporting and analysis
English level: Intermediate+ or higher

Nice to Have:

Experience working with B2B projects
Experience in logistics, transportation, SaaS, or outsourcing industries
Familiarity with CRM systems and lead attribution
Experience with Looker Studio (Google Data Studio)

Tech Stack:

Google AdsMeta Ads Manager
LinkedIn Campaign Manager
Google Analytics 4
Google Tag Manager
Looker Studio
Google Sheets / Excel
CRM systems (as a plus)

What We’re Looking For:

Analytical and strategic thinking
Strong attention to detail
Ownership mindset and accountability
Proactivity and initiative
Ability to prioritize and manage multiple projects
Strong communication and teamwork skills
Curiosity and willingness to test new approaches

What We Offer:

Opportunity to work on international B2B projects
Long-term cooperation with career growth opportunities
Competitive compensation in USD
Flexible working hours with healthy work-life balance
Paid vacation and sick leave
Modern office in Kyiv with optional hybrid format
Supportive team and collaborative environment
Freedom to suggest ideas and influence marketing strategy
Compensation package including gym and health insurance support after 1 year of cooperation

Hiring Process:

Intro call with Recruiter
Technical interview
Test task
Final interview

Join Brightech and become part of a team focused on building scalable marketing systems and driving measurable business growth.