PPC Specialist (Gaming Skins / Case Opening)

We are looking for a PPC Specialist to launch, manage, and scale paid advertising campaigns in the CS2 skins niche.

Responsibilities:
Launch, manage, and scale paid advertising campaigns across multiple platforms
Analyze traffic performance and optimize campaigns based on ROAS and CPI
Independently source, test, and purchase creatives (banners, videos, other assets)
Research, test, and scale new traffic sources and ad placements
Continuously test hypotheses and scale profitable campaigns

Key Requirements:
Ability to set up advertising accounts from scratch (account structure, tracking, pixels, conversions)
Strong skills in Google Ads — 60% primary focus (Search, Display, Video/YouTube)
Solid experience with Meta Ads (Facebook / Instagram) — 40% focus
Hands-on experience with traffic analytics and performance optimization (ROAS/CPI-driven)
Independent sourcing and purchasing of creatives (banners, videos) for campaigns
Media buying experience on niche and gaming-related platforms, including:Esports tournaments and events
Gaming communities and forums
Discord servers
Twitch streamers and gaming influencers
Other gaming-related ad placements

Ability to independently find, research, and test new traffic sources
Experience in gaming, esports, skins, or digital goods niches
Understanding of CS2 audience behavior and monetization funnels
Experience scaling high-volume performance campaigns