PPC Specialist - Google Ads
Posted Updated
Description
Hi there! We are South and our client is looking for a PPC Specialist!
Note to Applicants:
- Eligibility: This position is open to candidates residing in Latin America.
- Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
- Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
- Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)
Role Overview
We are looking for an experienced, results-driven Google Ads specialist to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for US-based B2C businesses.
We are looking for an experienced, results-driven Google Ads specialist to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for US-based B2C businesses.
This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement. You need to be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration, and you need to care deeply about lead quality, not just volume.
Core Responsibilities
- Manage and optimise Google Ads campaigns for US-based local B2C businesses
- Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
- Implement and manage Target CPA bidding strategies to control cost-per-lead
- Leverage Google Business Profile / Google Maps ad placements alongside traditional Search campaigns
- Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting
- Provide clear, actionable reporting and strategic recommendations on a regular basis
- Stay current with Google Ads platform changes, beta features, and best practices
Essential Requirements
Candidates must have demonstrable, hands-on experience in all of the following:
Candidates must have demonstrable, hands-on experience in all of the following:
- Local lead generation via Google Ads — proven track record managing campaigns for US local B2C businesses
- Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search
- Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types
- Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights
Nice to Have
- Microsoft / Bing Ads — search campaign management
- Meta Ads (Facebook / Instagram) — lead generation campaigns
- Google Ads Editor — bulk campaign management and offline editing
- Experience working with US dental offices
- Experience working with US medical practices
If this opportunity sounds good to you, send us your resume!