PR and Social media Manager

PositionDescription: SocialMedia & Influencer Manager

Reporting to: Head of Marketing

Job Type: Full-time

The Role

Weare seeking a dynamic Social Media and Influencer Marketing Manager to lead thesocial and creator presence of cocobella and ROKEBY, two fast-growing consumerbrands within the MADE portfolio. At a pivotal moment of expansion, this roleowns two connected pillars: building standout social channels, and running aninfluencer and creator program that drives brand awareness, education, andtrial.

Thisis a unique opportunity to shape how our brands show up in culture, from thecontent we create and the communities we build to the creators we partner with,all backed by data that sharpens performance. It is a high-impact role in abusiness known for its innovation, agility, ambition, and culture of ownership.If you thrive in a fast-paced, creative, and results-driven environment, we'dlove to hear from you.

About MADE Group

MADE Group is afast growing, purpose-led Australian company behind some of the country’s mostloved better-for-you food and beverage brands. Since 2005, we’ve built aportfolio that includes cocobella (coconut water and yoghurt), ROKEBY(functional dairy), Impressed (plant-based drinks), and NutrientWater (enhancedhydration).

Our culture isdynamic, down-to-earth, and fun. We live by our ethos of Making Healthy Happy -whether we’re developing products, showing up in market, or collaborating as ateam. It’s this energy that fuels our continued momentum.

KeyResponsibilities

Influencer/Creator management

· Own theend-to-end influencer strategy across always-on and campaign activity,including a tiered creator mix (nano, micro, macro, and hero).

· Build and runseeding and gifting programs to drive trial across cocobella and ROKEBY.

· Source, vet,and manage creators, including audience authenticity and brand-safety checks.

· Negotiaterates, deliverables, exclusivity, and content usage to allow for paid usage.

· Own theinfluencer budget and its ROI

· Whererelevant to retail sell-through, run affiliate and performance-based creatorpartnerships.

· Define andreport the measurement framework, with a clear line back to commercialoutcomes.

Social MediaStrategy & Execution

· Implementtailored social media strategies for cocobellaÒand ROKEBY™,aligned with each brand’s unique positioning, personality, and target audience.

· Create andmaintain comprehensive social media content calendars, balancing brandcampaigns, seasonal trends, and real-time engagement opportunities.

· Build andoversee community engagement strategies, including user-generated content (UGC)initiatives.

ContentCreation & Curation

· Conceptualise,produce, and/or source high-quality, engaging, and visually compelling contentthat reflects each brand’s aesthetic and voice.

· Oversee theend-to-end creative process, from ideation to execution, ensuring a cohesiveand impactful brand presence.

· Collaboratewith designers, videographers, and agencies to create multi-format content(video, static, interactive) tailored to each platform.

· Identify andcollaborate with digital editorial titles, blogs, and online publishersrelevant to our brands

Performance& Growth Optimisation

· Analyse keysocial media performance metrics, providing actionable insights to refinestrategy and maximise growth.

· Develop andexecute tests, trend analyses, and audience insights to optimise content andengagement.

· Stay ahead ofindustry trends, platform algorithm changes, and competitor strategies tocontinuously evolve the social media approach.

Cross-FunctionalCollaboration

· Partner withlocal and global colleagues and external suppliers to integrate social mediaand influencer marketing into broader business and campaign objectives.

· Assist inpaid social campaigns, working with team members and/or buyers to amplifyorganic content

Experience& Qualifications

Mandatory:

· Bachelor'sdegree in Marketing, Communications, Digital Media, or a related field.

· 3-5 years ofexperience in social media management within a retail, consumer, or lifestylebrand.

· Proven trackrecord of developing and executing high-impact social media strategies thatdrive audience growth and engagement.

· Experience ininfluencer/creator engagement, content creation, social media processes, andoperational frameworks for scalability.

· Proficiencyin social media management tools (e.g., Later, Sprout Social, Hootsuite) andanalytics platforms.

· Experiencewith influencer marketing and brand collaborations.

· Strong photoand video editing capabilities for social content.

Preferred:

· Experience inthe food & beverage industry or CPG (Consumer Packaged Goods) sector.

· Background inmanaging multiple brands or regional social media accounts.

Skillsand Personal Attributes

· Strong storytelling andcreative content development across multiple formats

· Deep understanding ofsocial media trends, platform algorithms, and best practices

· Ability to build network of creators, KOLs and keyadvertorial titles to activate brand presence

· Analytical mindset withdata-driven decision-making skills

· Excellent projectmanagement, time management, and organisation

· Ability to thrive in afast-paced, agile, and collaborative environment

· Exceptional communicationand stakeholder management

WhatWe Offer

• Competitive salary package
• Hybrid flexible working arrangement
• Winning culture and amazing team
• Training and development opportunities